3. They won’t supplement the efforts of the publicist to do things with social media, speaking engagements, or other marketing efforts, thus mitigating the efforts of the publicist.
4. The book’s been out for a year or more and they just decided to promote it now. It’s too little, too late.
3. Is this publicist setting realistic expectations and will these coincide with your goals?
4. Do you think your book is worth promoting?
5. What do you hope the PR will accomplish for your book, both in the short- and long-term?
6. Do you want to do all of the PR by yourself? Do you have the contacts, knowledge, time, and desire to do it? If not, do you recognize the alternative is to pay someone to do it?
7. Do you have a grasp on what the possible services and campaigns out there can do for you? Have you called a few competitors to get a handle on pricing options?
8. Do you understand what a promoter is offering you, or is it all jargon, hype, promises, bait and switch, and baloney?