Monday, March 26, 2018

Instead Of Worrying About Book PR, Strategize and Take Action

The other day I was fretting over preparing records and documents for my accountant, so he could file my taxes for last year. It’s an exercise I go through annually, often spending weeks stressing over something that I can get done in a matter of days.  This is what many of us do – not just with our taxes or life challenges, but with our book publicity.

The idea of promoting one’s book wears each of us down.  We put more energy into worrying than in doing something about it. Fear is exhausting – and useless.  It just causes us to delay and put off what we really need to attack.  My advice to authors is this: Stop thinking about having to promote your book and instead apply that time and energy into actually executing a solid book publicity campaign.

We overthink.
We obsess and fear.
We worry of the unknown.
We have performance anxiety.
We fear failure.

It’s all a big mind fuck.  Don’t buy into it.

Relax.  Take a deep breath.  Step back from your mental rut and let yourself move on and start fresh.

The way to beat back anxiety over book publicity is to get up and do something about it.  Why waste valuable time thinking about doing something when you can make some phone calls, send some emails and knock on a few doors?  Release your brain power to focus on strategy, not stress.  Be creative, assertive, and passionate – instead of being fearful, indecisive, and inert.

Of course one doesn’t stop worrying about something simply because I say so, but perhaps you’ll take comfort in knowing the relief I felt once I stopped procrastinating and obsessing over what I wasn’t doing (taxes).  You can feel that same feeling once you move from fear to action.

Like any task that seems monumental, start small.  Break it up into smaller tasks.  Allow yourself to succeed at something, however insignificant it may seem.  Build on that success and grow your confidence.  Begin to fight back by seizing control of the situation.

Lastly, know that it’s okay to fail, and with book PR, expect to fail far more often than succeeding.  That’s just the nature of this beast – and it’s fine. The main thing is that you cross over from sideliner to playing on the field. You may just get lucky and see things start to go your way.  

Celebrate your wins, accept your loses, and stop living in fear.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource."

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