A new opportunity may have just opened up for the book publishing industry: the legalization of sports gambling.
With the Supreme Court announcing states can choose to legalize or regulate sports betting, a monumental opportunity has arisen not just for sports teams and states that pursue sports gambling, but for the book world.
Bookstores should lobby to accept the placement of bets. Get it. You can “book” your bet at the bookstore. Let your bookstore be your “bookie.” What are the odds of that happening?
But if it does, bookstores will not only rake in tons of money, they will draw crowds. Some bettors, while waiting around to see if their bets pay off, can read-buy books and sit at the store’s café. All those winners may want to splurge for a gift (book) for someone.
Additionally, publishers can cash in on the betting craze. There should be a flood of books coming out, perhaps these:
How to Bet on Basketball (or Football or Baseball or Hockey, etc.)
All the States You Need to Know About To Be A Smart Sports Bettor
Where to Vacation – and Place your Sports Bets
How to Reduce Your Taxes on Sports Winnings
After Marijuana and Sports Betting Goes Legal, Prostitution is Next
There will also be these likely titles:
· How I Fixed Games to Win at Betting on Sports
· Should Pete Rose Be Let Into the Hall of Fame?
· The Lost Wager: How Sports Betting Addiction Tripled in 2018.
· The Death of Las Vegas: Why America Adopted Gambling at Home.
· Instant Replay: Did Sports Gambling Kill Pro Sports?
It may seem like sports betting and books have little in common, but perhaps there really will be a connection. Bookstores should stock up on books about sports, gambling, and addictions. They should – no joke – seek to get in on the action just like how every candy store now sells lottery tickets.
Bookstores should invite speakers who know about sports betting from casino owners to legislators to Mafia Kingpins to gambling addicts. America is going backwards but why not capitalize on its demise?
Bookstores should also sell e-cigarettes, pot, lotto tickets, beer, and anything that gets people in their stores. Vice shmice. Bettors are book buyers too. Let’s not discriminate!
Only in a Trump America does the casino-mentality rule. It figures that a former gambling tycoon would be in office when the Supreme Court rules in favor of expanding our nation’s degeneracy. Now go write a book about it and cash in. Everyone else will.
Check These Posts Out
Exclusive: Book Expo Panel on Book PR Preview
For Self-Promoting Authors: The 2018 Book Marketing & PR Toolkit
This is HOW you get a book review
How you can FIX a broken PR campaign for a book
Instead of worrying about book sales, authors must take action now!
Which media outlets really move books?
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”
Post a Comment
Note: Only a member of this blog may post a comment.