Wednesday, May 2, 2018
How Do Authors Sell The Truth of Their Books?
When I was a teen-ager and into my early 20’s, I had a recurring dream, really, a nightmare. It was as if I was in a 1950’s sci-fi movie where only I can see the truth, and when I try to warn others, no one believes me. Eventually, some kind of killer or monster force would get me. I’d failed to win over the very people who needed me to save them. I can’t help but wonder if authors feel this way when promoting their books.
How can we help authors be more persuasive about what it is that they have to offer others?
First, authors are right to believe in themselves and should feel confident and filled with conviction when soliciting others to buy their book or to get the media to cover it. But they have to understand that offering truth, greatness, or value are not enough to get others to listen to you. It’ll require more.
Second, authors that are interesting to listen to will get our attention. Think of the entertainment factor. Do you not only inform but also get others interested through jokes, powerful statements or shocking comparisons?
Third, do you come off as genuine, believable, and selfless? If people sense ego, greed, or selfish motives they get turned off.
Fourth, do you highlight your key credentials and identify why people should respect your writings and views? Credibility is important.
Fifth, do you enlist the help of others, especially those who are respected or possess a certain gravitas?
Sixth, do you not only provide the facts but editorialize a bit? You need to shape a picture and tell a story, filled with emotion and dire warnings. Make people feel empowered, that it’s not too late to change, take action, or cease activities.
Seven, don’t just tell — you must show. Provide visuals – pictures, videos, charts, illustrations, and documents that support your claims.
Eighth, issue a reward or a prize to those who can solve an issue that your book raises. Incentivize them to be involved.
Ninth, offer a money-back guarantee. If people are not fully satisfied with your book, refund them their money. Make it a no-risk proposition.
Lastly, tap into people’s lust for money, sex, power, fame, happiness – and their fear of death, loss, pain, or suffering. Position your book as helping to address the negative while better positioning you to achieve the positive.
It’s not easy feeling like you know something that can help others and then feeling rejection from the very people you seek to help or save. But you must keep at it when the truth is on your side.
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