Follow by Email

Thursday, April 18, 2019

Which Book Publicity Strategy Should You Take?



For authors and publishers to successfully promote their books, they will need an effective PR and book marketing strategy.  There is no one-size-fits-all approach, though there are general guidelines to follow.  Here are some approaches to consider:

1.      Relying on a single approach heavily i.e. social media.
Pros: Social media is powerful, far-reaching, and growing, and costs little to nothing.

Cons: Never limit yourself to a single approach and put all of your eggs in one basket no matter how appealing it is. Cons: Social media can be a big time suck if not done strategically.

2.      Relying only on a hired gun.
Pros:  Hiring an expert publicist or marketer is invaluable, as they know how to execute a solid campaign. leaving you free to write and do what you do best.

Cons: You can’t rely only on whom you hire. You also need to support them by doing what you can do – blogging, tweeting, making appearances, etc.

3.      Making a big push once the book is out.
Pros: Your marketing and publicity is maximized when it hits at the same time of your book’s launch and first three months of its release.

Cons: While promoting heavily just as a book’s publication occurs is important, you really need to begin four  to nine months prior to your book’s launch, to seed the marketplace and deal with people who operate way in advance (i.e. magazine book reviewers work 4-5 months ahead; organizations planning speakers work 6-12 months out).

4.      Copying the campaign strategy of a competitor.
Pros:  If you can find and reach out to the people and groups that helped to successfully launch another book you may get to ride their coattails.

Cons:  There may be many reasons why the other book got so much attention (who wrote it, author’s connections, hired help, etc.) and chasing down the people who pushed one book won’t necessarily mean they respond favorably to yours.

5.      Sending out a lot of press releases.
Pros: Staying active with the media with new pitches and timely angles is a good idea.  You just have to hope they find one idea that they like.

Cons: The media doesn’t want to be spammed. By the third release -- especially if you don’t offer something new and targeted – you’ll turn off the media from even opening your email.  Paid newswire services that send out mass releases don’t get results, though they may help temporarily boost your site’s SEO.

6.      Buy coverage through advertising.
Pros: Some strategic, cost-effective advertising can provide ROI and assist in branding efforts.  It’s especially useful if you have multiple books or expensive products/services to sell as well.

Cons: It doesn’t pay for most authors to do a lot of advertising.  Even if you do advertise, it’s a small piece of the pie.  You still need to promote to the media, make appearances, etc.

You need to come up with a plan that meets your needs, taking into consideration your budget, time availability, skills, contacts, experience, knowledge, and comfort levels. The plan would likely need to take into account a rotation of strategies.  For instance, you may initially spend time seeking out speaking engagements and pre-publication book reviews and then you replace that with a full-court press to get radio and TV exposure.  As the book ages, your approach changes.  You also evaluate success and failure, reassess the market, take into account how people have reacted to your book, and then take a new approach.


DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.


6 comments:

  1. COPE TECHS is an organization of Technology experts🖥️💻 with the aim to help individuals with solving Technology difficulties. We offer the best hacking services as well as our aim is not for Theft purpose but to help individuals overcoming Technology issues with our skills.

    ✴️For example-: There are so many individuals out there who owe a lot of debts💶💷 to Banks and other Loan Firms and are working hard 🛠️⚒️to pay back but really can't pay. That's were our services can help you, we have a way of generating Bitcoin and funding it into a PayPal account and by this you can pay your debts.

    ✴️Another Example of our service-: A Man or Woman who suspects his/her Spouse of Cheating but have no prove, we could help by HACKING the Spouse Cell phone📱 so he/she could get access to Chats, Emails📩, Location📍, Phone calls 📞and text message✉️ of the Spouse anywhere they are.

    ✴️We also Help student in Universities/College/High Institute📚 in changing their Grades/results saving them from repeating exams and giving them a better Degree.
    Other services we offer are-:
    ✴️Clearing of Bad Records from Courts and Police facilities.
    ✴️ Detection of weakness in Computer system security⚛️
    ✴️Funding a PayPal account💷💵
    ✴️Cyber Attacks☣️ and lots more
    Put this on your mind, "AS LONG AS IT'S TECHNOLOGY, IT CAN BE HACKED"
    We belong to the HACKERS forum HackerOne and we have the Top hackers in the forum always ready to take the risk and do a job. If you need hacking Services, contact-: COPETECHS@GMAIL.COM
    We look forward to hacking for you.

    ReplyDelete
  2. Our publishing consultation personalized to suit your goals and needs. If you are a new writer living out a lifelong dream or an experienced writer who needs that extra push in the right direction, we can help you to know how much does it cost to publish a book. If you are seeking the traditional route of agent and conglomerate publisher we can help you build a winning submission package. If you are looking for a turn-key alternative to complete do- it- yourself you have come to the right place. For more information visit us on https://micropublishingmedia.com/publish-with-mpm/

    ReplyDelete
  3. Well, resently I was wrting a response paper conserning this topic. Today is not that easy to have your book published, but once you have an agreement to do it, there are some writers who are very selective and think over about the least details like the tints of the paper and it' thickness.

    ReplyDelete
  4. Hi There
    Very Nice Blog
    Guys you can visit here to know more
    best seo company in dehradun

    ReplyDelete
  5. I enjoyed reading your article. Please make more interesting topics like this on.
    I'll come back for more :)

    From Japs a researcher from Always Open Commerce

    ReplyDelete

Note: Only a member of this blog may post a comment.