Tuesday, April 30, 2019

Wait On Line If You Want To Successfully Market Your Book

Image result for opportunity images

You never know where opportunity lies.

Last month I was a speaker at the Independent Book Publishers Association conference.  I was one of several dozen speakers over a multi-day conference in Chicago.  My session competed with three others simultaneously.  I was given the last time slot of the day.  Not an ideal situation.

But it didn’t matter.  My talk ended up being attended by only 16 people – out of 300 attendees.  But my goal was achieved.  I came there for three reasons – to generate business for the book publicity firm that I work for, to meet with writers and support what they do, and to help educate others on what they can do to promote their books.

Throughout the conference you have many opportunities to meet people, whether by intention or fate.  Of course, one makes their own opportunities, as I did with an author while we were on line to order a glass of $12 house wine.

I don’t recall who spoke to whom first, but the woman in front of me began to tell me what her book was about once she found out I am a book promoter.  We hit it off during that brief encounter that lasted no more than five minutes and exchanged business cards.

She followed up with me after the conference by sending me a copy of her book.  She’s now a client of mine.

I tell you this story for two reasons.  First to encourage you to network and to reach out to others anytime, anywhere, as you never know who can help you if you only ask.  Second, I caution it doesn’t always work out that way.  Many conversations lead nowhere.  But one should keep trying and putting themselves out there so that good things can unfold.

To promote a book you need some strategy, a good story, and lots of gumption.  Your strategy revolves around your targeted readers.  Once they are identified by you, please circulate where they can be found.  On the marketing side, determine where they gather so you can attend events and speak at them.  Locate them on social media so that you can engage them.  Learn which media they consume and seek to be interviewed or reviewed by them.  Advertise on platforms where your readers tend to be.

When it comes to being assertive, aggressive, or in dogged pursuit of those who could help you buy, promote, or sell your book, there’s not much to debate.  Let yourself be positioned for success.  You don’t have to let yourself fail.  Let yourself succeed.  Open your mouth.  Send an email.  Mail a book reach out to any and all who can help you.  No time to be shy or filled with doubt.  Just put yourself out there and allow for new doors to open.  

And don’t forget to talk to the person waiting behind you on line.

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Catch Me At Book Expo America May 31

Don’t Forget To Give Back
Don’t some of your book proceeds to a worthy charity. Feel free to consult these reosurces:

This nonprofit is dedicated to finding worthy giving opportunities.

This ranking system evaluates tons of charities.

Here are the 100 largest U.S. charities.

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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