Many
authors give up on their books. But most
do so prematurely. Many spend endless
hours worrying about how to promote or market a book, but they don’t
necessarily apply their time effectively nor channel their energy in the right
direction. It doesn’t have to be this
way.
Don’t
get me wrong-at some point in time you do have to stop marketing your
book. You move on to other books or
things. Time passes and your book ages
out of its window of opportunity. I
understand all of that.
But this also means there is a time and place for book publicity and one must make sure he or she does all that they can to position their book for success. Once you give it your all for a sustained period of time, and only then, is it reasonable to cease promotional efforts.
But this also means there is a time and place for book publicity and one must make sure he or she does all that they can to position their book for success. Once you give it your all for a sustained period of time, and only then, is it reasonable to cease promotional efforts.
So
why do authors give up too soon?
·
They
feel overwhelmed by what needs to be done.
·
They
lose faith after a few rejections.
·
Fellow
authors who are struggling bring them down.
·
They
had such high expectations and then reality hits.
·
They
get a negative review and fall to pieces.
·
Family
and friends aren’t as supportive as they should be.
·
They
fail to budget the time and money needed to market a book.
Authors
sometimes feel they swim alone in a vast and deep ocean, but the reality is
that they should feel hope and optimism. They must believe in themselves and
their books for the foundation of anything they seek to accomplish.
It’s
not easy to pour your mind and soul into a book, fight to get it published, and
then feel abandoned when the book is released and no one is clamoring to buy
it. But who said life was easy?
If
you write it, they will come.
But
you’ll need to do more than just print a book.
You need to actively promote, sell, and market your book daily. It’s a concerted effort that will frustrate,
challenge, and anger you – but it’s the only way to go. To do nothing will yield nothing. To do something guarantees that you have
options, that there’s at least a chance at success.
So
the question becomes what should one do – and when, how, and why? There are many ways to get the word out: social media, speaking, book reviewers,
traditional media, direct mail, advertising, and networking. You need to be good at one or more of those things
– or be willing to pay others to fill in the gaps.
Just
because you email 50 people and no one responds, don’t give up.
If a
book reviewer posts a negative review, don’t give up.
If
you schedule a bookstore signing and only three people show up and one book is sold,
don’t give up.
If
you tweet 10 times today and no one interacts with you, don’t give up.
Keep
going – you will breakthrough. And if you don’t, it won’t be from a lack of
trying.
DON”T MISS THESE!!!
How Book Publishers Grow Their Brand & Sales With Their
Authors’ Help
How Authors Can Market To Libraries Successfully
Unfu*k Your Book marketing
How Authors Get A Yes Out Of Others
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy
that sells tons of books
So what is needed to be a champion book marketer?
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