Sunday, April 28, 2019

Why Authors Shouldn’t Give Up Prematurely On Their Books

Many authors give up on their books.  But most do so prematurely.  Many spend endless hours worrying about how to promote or market a book, but they don’t necessarily apply their time effectively nor channel their energy in the right direction.  It doesn’t have to be this way.

Don’t get me wrong-at some point in time you do have to stop marketing your book.  You move on to other books or things.  Time passes and your book ages out of its window of opportunity.  I understand all of that.  

But this also means there is a time and place for book publicity and one must make sure he or she does all that they can to position their book for success.  Once you give it your all for a sustained period of time, and only then, is it reasonable to cease promotional efforts.

So why do authors give up too soon?

·         They feel overwhelmed by what needs to be done.
·         They lose faith after a few rejections.
·         Fellow authors who are struggling bring them down.
·         They had such high expectations and then reality hits.
·         They get a negative review and fall to pieces.
·         Family and friends aren’t as supportive as they should be.
·         They fail to budget the time and money needed to market a book.

Authors sometimes feel they swim alone in a vast and deep ocean, but the reality is that they should feel hope and optimism. They must believe in themselves and their books for the foundation of anything they seek to accomplish.

It’s not easy to pour your mind and soul into a book, fight to get it published, and then feel abandoned when the book is released and no one is clamoring to buy it.  But who said life was easy?

If you write it, they will come.

But you’ll need to do more than just print a book.  You need to actively promote, sell, and market your book daily.  It’s a concerted effort that will frustrate, challenge, and anger you – but it’s the only way to go.  To do nothing will yield nothing.  To do something guarantees that you have options, that there’s at least a chance at success.

So the question becomes what should one do – and when, how, and why?  There are many ways to get the word out:  social media, speaking, book reviewers, traditional media, direct mail, advertising, and networking.  You need to be good at one or more of those things – or be willing to pay others to fill in the gaps.

Just because you email 50 people and no one responds, don’t give up.

If a book reviewer posts a negative review, don’t give up.

If you schedule a bookstore signing and only three people show up and one book is sold, don’t give up.

If you tweet 10 times today and no one interacts with you, don’t give up.

Keep going – you will breakthrough. And if you don’t, it won’t be from a lack of trying.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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