How Do Book Marketers Tend To Operate?

·         Ignore the facts that don’t suit them.

·         Only quote positive testimonials -- never list a negative review.

·         Put a spin on everything.

·         Smile often, especially when making unsubstantiated claims.

·         Criticize industry leaders in hopes of knocking them down a notch.

·         Twist statistics around to only paint a favorable position.

·         Fail to reveal a bias or conflict of interest .

·         Dress up the ordinary.

·         Get people excited about the ideal, the perfect, and the best, even though you don’t promise to deliver these things.

·         Say enough things one can agree on, about things not even related to what you are selling, so as to build  up a favorable rapport.

·         Find a way to get another to like them on a personal level so that he will feel bonded – builds a false trust.

·         Avoid answering certain direct questions.

·         Listen carefully to what the customer wants and then regurgitates his words back to him.

·         They press emotional buttons -- fear, desire, greed, love, ego.

·         They look to connect with you based on your values.

 You should copy what great book marketers do!

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.