Over
the years I’ve explained to countless authors that book publicity is not a
sometimes activity. It’s an all-the-time activity. It is not something you do when
you feel there’s a lull or when it’s convenient for you.
It’s not something you ignore or believe that you don’t need. It’s a tool that you use to your advantage, to establish, grow, and maintain your brand, to sell books, to position you to earn higher consulting fees, to position you to get speaking engagements, to enhance your message to help others, and to show you’re an authoritative voice and leading expert in your chosen field.
It’s not something you ignore or believe that you don’t need. It’s a tool that you use to your advantage, to establish, grow, and maintain your brand, to sell books, to position you to earn higher consulting fees, to position you to get speaking engagements, to enhance your message to help others, and to show you’re an authoritative voice and leading expert in your chosen field.
There
are times when one does more publicity than just stay on top of social media,
and that usually is when a new book is coming out. The timeline for getting media for a book
generally starts four months prior to a book’s release through the first three
to four months after its launch. That is
the key window of time for promoting your book to the news media, from book
reviews and feature stories to interviews, by-line articles, book experts, and
quotes in news stories. This would cover
local and national television, radio, newspaper, magazines, newswires, trade
journals, newsletters, podcasts, blogs, and leading websites.
But
so many authors fail to get their act together.
They simply focus on getting the book written, printed, and sold and
then look to promote when it’s late in the game. They unknowingly are sabotaging their efforts
to succeed.
Other
authors mistakenly ignore getting publicity in exchange for other marketing
pursuits. They look to advertising,
reaching out to places that can sell the book, and to doing things that keep
them busy. Doing all of those things is
fine but they are not mutually exclusive to doing publicity. You can and should do both – publicity and
marketing.
Publicity
has short-term payoffs, such as generating some book sales, but often it has a
long-term payoff. It provides
legitimate, third-party validation for your work.
When people search for a topic – or you – media hits pop up. When people look at your website, they not only see a great book, great credentials, but also media endorsements. When people see your social media, they are impressed when seeing links to media appearances.
Your media resume becomes a part of your overall package that gets presented to future publishers, employers, consumers, etc. It’s like a transcript of getting great grades in school. It’s your ticket to advance.
When people search for a topic – or you – media hits pop up. When people look at your website, they not only see a great book, great credentials, but also media endorsements. When people see your social media, they are impressed when seeing links to media appearances.
Your media resume becomes a part of your overall package that gets presented to future publishers, employers, consumers, etc. It’s like a transcript of getting great grades in school. It’s your ticket to advance.
Of
course, people don’t pursue publicity for numerous reasons – money, time, fear,
ignorance. All of them are
understandable but inexcusable. To be a
successful writer, one must successfully promote and market his or her books. It’s not always easy or convenient to do
so. Nor does every pursuit for media
fame work out as hoped for. But when you
get to settle in on the sidelines, you almost assuredly guarantee falling short of the
opportunities in front of you.
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https://bookmarketingbuzzblog.blogspot.com/2018/12/a-podcast-on-book-publicity-that-all.html
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
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Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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