It’s not something you ignore or believe that you don’t need. It’s a tool that you use to your advantage, to establish, grow, and maintain your brand, to sell books, to position you to earn higher consulting fees, to position you to get speaking engagements, to enhance your message to help others, and to show you’re an authoritative voice and leading expert in your chosen field.
When people search for a topic – or you – media hits pop up. When people look at your website, they not only see a great book, great credentials, but also media endorsements. When people see your social media, they are impressed when seeing links to media appearances.
Your media resume becomes a part of your overall package that gets presented to future publishers, employers, consumers, etc. It’s like a transcript of getting great grades in school. It’s your ticket to advance.
How Authors Get Bulk Sales Now