This
past week is one for the books for our family.
It wasn’t as bad as three years ago when one family member was operated
on for cancer and another was diagnosed with a chronic condition, but it has
not been pretty here.
First,
my dog went to the vet ER for throwing up a potato-sized ball of tin foil and
having an ear infection. Then my son had
a skiing accident that led to a visit to the ER. He has a concussion. The next day my daughter threw up like Linda Blair in The Exorcist, spewing
vomit across two carpets, a bed, and a staircase. Oh, and a toilet overflowed.
When
it rains, it pours.
And
you know when you get wet, what happens?
You dry off. You get better. You
live to fight another rainy day.
My
hope – and expectation -- is everyone will heal and we’ll get through this. That is the optimistic side of me. Of course, I’m terrified of how my son will
turn out and of course I feel for my ailing daughter, and of course I’m tired
from tending to the sick and cleaning up nasty messes.
But
that’s life. And I love it.
Don’t
get me wrong. I’m nervous, stressed, and exhausted – but I’m going to be hopeful
because I believe in being no other way.
Life’s a battle and you need to
show up as a warrior or it’ll screw you into the land of the lost.
I
think authors who confront their book marketing mortality feel a similar angst
over their plight. But they must be
optimistic, opportunistic, and fearless.
They should attack the land of book publicity and put their books on the
map – and not get down because they suffer rejection, bad reviews, or get
ignored.
Maybe
I’m just wired to see the glass as half full, with a lifetime of events to
support my views, but I can’t see going through life – or book marketing – any
other way. It does no good to assume the
worst or think in a close-minded way.
Sometimes
it is bad news and there’s nothing you can do about it. Just mitigate the loss and keep the pain to a
minimum. You will get sick and die. We’ll have wars, recessions, crime, and
natural disasters. But you’ll have a way
to combat all of this – and it starts with your attitude and actions. You control you.
You
control the destiny of your book. Believe it. Now make it so.
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Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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