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Monday, April 29, 2019

Interview with Author Jeffrey Hayzlett, Chairman & CEO of the C-Suite Network




The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures

Entrepreneur Press


1. What inspired you to write this book?
I wrote the book because I wanted to highlight all the good things businesses are doing to create a culture that’s based on a great vision and mission statements and deeply ingrained values while helping the world be a better place – all without sacrificing profits.

2. Who should read it — and why?
The book is for everyone in the organization, not just CEOs or c-suite executives. It’s for anyone currently in leadership looking to elevate their skills as well as for anyone looking to become a leader in the future. People should read this book because everyone in the company, regardless of level, should be cognizant about what values guide the company. Everyone needs to be on the same page in order to have a cohesive culture that leads everyone to greatness.

3. How is it better or different from others in its genre?
I feel that, in America, we’re currently at a crossroads, both economically and with leadership. Corporate America always gets a bad reputation for a number of things and I wanted to change the negative perception, or at least offer a different perspective, that many have of business and bring back the focus to company values rather than just operational excellence.

4. What challenges did you overcome to write your book?
Finding the time to gather my thoughts and put them down was the most challenging part. I’m always on the move – traveling for keynotes, meetings, and other events, traveling home to South Dakota. I’m on the road for the better part of the year, so sitting down & putting it all together was certainly hard. Out of all my book, this has been the most personal for me and once I got past the initial roadblocks, the entire process because a whole lot easier.

5. What lasting messages do you hope your readers are left after consuming your book?
I hope that anyone who reads the book takes a good, hard look at themselves and how they’re running their company and honestly assess where they stand in their hero factor’s intensity chart. There are four quadrants – the 1st is operational excellence, businesses who increase their profit margins but offer no value to the community. The 2nd quadrant is about values and companies who value people over profits. The 3rd quadrant are the ‘do-gooders’ – businesses with strong hero values but little operational value. The last quadrant is nothing but the “asshats” who rip people off.    

6. What advice do you have for struggling writers?
Make sure you have something to say first. Putting pen to paper can be daunting, but putting pen to paper doesn’t have to be a pretty process either. It can be messy at first. That torrent of information that goes into the paper will organize itself as you move forward. It’s all about the “organized chaos.” Also, have a plan in place to promote it and add shelf life to the content. For example, you have about 2 weeks to promote the book & after that period, even your mother is sick of hearing about it. Try to extend it past that 2-week period by repurposing the content. I decided to make every chapter 140 characters or less, which gives me about 35 tweets. After that, I got 35 more days of activation. Then I wrote short blog post of about 250-500 words, which gave me 35 additional activations. I also included a two-dimensional, branded bar code that I got through a vendor/client friend of mine, where people could text me, that led me to create a video for every chapter to talk about what they’d see in every chapter – a total of119 extra days of activation.


7.  Where do you see the book publishing industry heading?
People are moving away from traditional publishing to independent publishing because of the speed-to-delivery issues traditional publishers are facing. It could take about 2 years to publish a book – from soup to nuts. Independent publishers have created a bottleneck of inventory and competition. It’s a lot easier to get published these days, but harder to get noticed, so authors need to get more proactive with the distribution and marketing of their book(s). Authors need to flip the business model by sometimes having to give books away in order to open other non-traditional doors and search for alternative opportunities. The publishing industry is being disrupted very much like other industries. It’s all moving more online and everyone needs to get more creative.

For more information, please consult: http://hayzlett.com/


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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