- Your email’s subject line or press release headline draws their interest.
- Your first paragraph strikes at the heart of your “why.”
- You have a good book and strong credentials to support whatever story ideas you are dishing out.
It’s an art to distill a life into a book, a book into a press release, and a press release into a tweet or an elevator speech. But it’s an art you must practice so that you can sell yourself to the media. Good luck.