Sunday, September 29, 2019

Crisis Book Marketing Strategy

There is something called crisis PR, which is the art of someone responding quickly and effectively to a major issue. When an oil rig leaks oil, that’s a PR crisis. When a company  has a lawsuit it filed against it or it issues a product recall, a CEO ouster, or an industry setback, PR crisis teams are assembled. There is no such thing as crisis book marketing but I will use the term to define how every author feels.

The crisis is that you want your book to sell and to boost your career as high and as fast as you can. Start thinking of how you can do things with a sense of urgency (but not panic) -- and to get ahead of any setback or fear.

If you act as if there is a crisis, you may ignite a fire to your book marketing outreach. But don’t panic, do anything drastic or act out of desperation. Just feel a sense of initiative and take it daily. Do some of the things one would do to develop a crisis PR plan -- but differ your marketing to:

1.      Draw a comprehensive action plan (to market!).

2.      Keep a small, trusted team of advisors to focus on your marketing.

3.      Seek not containment of a bad story, but exposure and expansion of a good story and positive message.

4.      Identify your allies and seek third-party assistance.

5.      Think short-term always, but don’t ignore a long-term strategy.

6.      Develop a worst-case scenario response strategy. If you approach A or enlist B, or try organization C – and all are ineffective, what’s the back-up plan? You cannot just say you tried and failed. That’s not good enough. The goal is to succeed, no matter how many setbacks you suffer.

Do not panic -- but act with a sense of urgency.

“Truth for us nowadays is not what is, but what others can be brought to accept.”
--Michel de Montaigne

“It is better to sleep on things beforehand than lie awake about them afterwards.”
--Baltasar Gracian

“There are no gains without pains.”
--Benjamin Franklin

“It’s better to write about things you feel than about things you know about.”
--L.P. Hartley

“An opening line should invite the reader to begin the story.  It should say:  Listen, Come in here.  You want to know about this.”
--Stephen King

“Metaphors have a way of holding the most truth in the least space.”
--Author Unknown

“Creativity requires the courage to let goof certainties.”
--Erich Fromm

How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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