Authors
are presumably very good at writing and sharing ideas, information, and
stories. Many do not fancy themselves book marketers. So how should an author go about selling himself or herself
when they feel uncomfortable talking about themselves, uncertain how to sell
their appeal, and unfamiliar with the art of persuasion?
Let’s look at what concerns many authors:
·
Fear
of failure is high.
·
Shy
about speaking.
·
Don’t
feel special enough to demand attention.
·
Too
lazy or busy to execute a marketing campaign.
·
Not
familiar with how to market themselves.
Now let’s look at some solutions:
Preparation
One
way to address a fear or feeling of being unprepared is to take the necessary
steps to come prepared. Know ahead of time of what needs to be done by when –
and do your homework!
Know What To Ask For
To get
anything in life, you need to ask for it. But do you know what to ask for to
get what you want? Is it a speaking engagement, media appearance, or social
media testimonial that you seek? Ask the right people – not just once – but repeatedly
– until you succeed.
Be Ok With Rejection, But Be Persistent
You
won’t win every fight or game. Book marketing is a numbers game. Count your
wins, not your losses. Win or lose, move
on to the next pursuit to conquer.
Be Driven By Your Passion
When
you feel insecure, depressed, or angry that you have not achieved your goals,
remind yourself of why you wrote your book, of what you seek to accomplish, and
of how much you enjoy sharing your message with others.
Set Goals
You
can’t get very far without a road map and in life. To achieve great things you
need to set goals, dream far, and visualize how you will be successful.
Learn From Mistakes
It’s
okay to fall short, as long as you tried and did your best. Now learn from your
mistakes, go back out there, and try again. And again. And again.
Know Your Perceived Strengths
You
should have a strong feel for what you do well, why people would be interested
in hearing from you and what is most appealing about your book. Now take all of
that and polish off a 20-30 second elevator speech that can be called upon
anytime, anywhere.
Learn a New Skill
Public
speaking, hounding the media, or asking others to post your video takes some
skill, gumption, and research. Learn some new skills and no longer feel like
you are not worthy or qualified. You can do this!
Authors
succeed when they help themselves – and when they outsource and collaborate
with pros on certain aspects of book marketing and publicity. You can actually
be a marketable author. Start today.
DON”T MISS THESE!!!
Free 2020 Book Marketing Toolkit for Authors
Try These 10 Ways To Promote Your Book
10 Rules For Authors Promoting Their Books Well
Look For These Book Marketing Lessons All Around You
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