The difference? One fulfills a need; the other a desire.
You might enjoy an erotic novel but you need a book that helps you obtain a fulfilling sex life. You might like a book about 1940’s Hollywood but you need a book on how to raise a healthy child. You may want a book of inspiring poetry but you need a book on how to make money in real estate.
Will people need a comedy during tough or deadly serious times? Perhaps. Will they want an edge on how to do something that’s important but challenging (like a diet) or highly competitive (get hired) or potentially lucrative (start a business)? You bet!
- Topic – theme subject matter
- Benefits offered to the reader
- How it compares to anything else available.
- Why you – and your writing style, expertise, and knowledge/insights.
Free 2020 Book Marketing Toolkit for Authors