A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Tuesday, February 4, 2020
The Writer’s Dream Deserves Support
much time, money, and effort would you put into your book if your goals for
your book are modest ones? The answer may surprise you.
of authors pour tens of thousands of dollars into the creating, printing, promoting
and marketing of their books – without necessarily seeing the financial return
one would want to expect from a business venture. But the book could end up being
a success and bring results that one can’t easily quantify or commodify.
author may write a book for any or all of the following reasons:
process is cathartic and makes the author feel good.
·Ego:The writer wants to be a published author.
be a best-selling author or at least garner a lot of sales.
build a brand with the help of the book.
use the book as a calling card to dream up sales for other services, products,
help generate publicity for the author.
empower readers and help them improve their lives or the world.
raise awareness for a cause, issue or charity --and to help support a message that the author holds dear.
help generate interest from Hollywood, corporate sponsors, overseas publishers,
Broadway, or a speaker’s bureau.
support an author’s attempt to become an online influencer.
on how many of the above reasons motivate a writer, there could be no limit as
to what one would invest to make their dream come true.
is why some authors will spend to advertise their book – but not yield a profit
from doing so. It’s why they will seek to promote their book and pay marketers
to spread the word, even if book sales lag. It’s why they will do, say, or try
anything to have a successful book.They
are moved by a number of beliefs, desires, and ambition.
they should be.
deserve to dream and to have a shot at breaking through, despite the odds or
the cost. When all is said and done with our lives, our books are our legacies
as writers. Books can be a stepping stone to fame and fortune – or to aiding in
the fulfilment of a dream. Writers know it takes luck, work, resources – and
talent – to really make it. We should support their pursuits.
however, still must spend their resources wisely and choose to collaborate with
honest, talented, and sincere experts. Writers can be smart about what they do,
even if they are willing to invest and gamble on their writings. They open
their heart on a page, and then their wallet to sell that page.
are a lot of books out there. The list grows by at least 3,500 new titles every
24 hours. The level of competition is fierce and the consumer is more
preoccupied by other content than ever before. Today’s author is greatly challenged to be read and to be seen as a shaper of society.
my writing friends, spend wisely, but continue to do what you do to make
your dream a reality. Some will break through and many will just break.But it’s worth the effort, to have a shot at
what you feel is something you should attain. Don’t let anyone tell you otherwise!