If
you ask a dozen home decorators for advice on how to fix your home up, no doubt
you will receive 12 different opinions, with some overlap. Why?
Because the possibilities are endless as to what you can do to a house. Plus, each of these pros are experts at
different things with their own sense of taste. One decorator is not as good as another.
And
neither is a marketer.
A
room of marketers will express a wide range of views, based on their training,
experience, knowledge, abilities, and preferences. More specifically, to market a
book is not necessarily the same as marketing a widget. Still, some core
principles are honored.
No
matter what is marketed, you must determine:
·
Who
is the spokesperson?
·
What’s
the budget for advertising, marketing, and PR?
·
What
or who makes up your core market?
·
Which
are the best ways to reach your core market?
·
What
message will inspire a purchase?
The
world of marketing is huge. You could
quickly draw up a checklist of things you should do to market a book,
which may include:
·
Developing
a website.
·
Crafting
press kit materials.
·
Contacting
traditional and online media.
·
Pursuing
social media.
·
Blogging
and/or podcasting.
·
Speaking
tour/webinars/teleseminars.
·
Advertising.
·
Attending conferences.
But
what else may be important to you? What about:
·
Hiring
influencers on social media.
·
Paying
for book reviews.
·
Email
marketing.
·
Direct
mail to solicit bulk book buys.
·
Search
Engine Optimization.
·
Telemarketing.
·
Cause
marketing.
·
Affiliate
selling.
·
Co-branding.
·
Word-of-mouth
campaigns.
·
Referral
programs.
·
Networking
events.
·
Use
of give-aways.
·
Buying
mailing lists.
The
list can go on and on. Here’s what I would suggest:
First,
list your goals and objectives.
Second,
set a timeline to achieve them and identify the smaller steps that need to get
executed over a period of time.
Third,
set a budget of your time and money.
Fourth,
decide what you’ll do, what gets outsourced, and what gets ignored.
Five,
do the things that are achievable, affordable, and within your skill set.
Six,
expand to dreaming bigger and reaching further. Take a chance. Experiment. Go out of your comfort zone.
Lastly,
no matter how it turns out, keep going. The next book will benefit from the
good and bad of this campaign. But as long as you are marketing your book and
brand, you’re ahead of 90% of all authors.
DON”T MISS THESE!!!
Free 2020 Book Marketing Toolkit for Authors
Try These 10 Ways To Promote Your Book
10 Rules For Authors Promoting Their Books Well
Look For These Book Marketing Lessons All Around You
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