Wednesday, February 26, 2020

The No. 1 Thing Authors Must Do

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What’s the best thing an author could do to promote his or her brand and market a book?

Well there’s no one thing that sticks out other than, do something.  Once you put yourself on the sidelines you are no longer in the game and have almost zero chance of selling your book or getting media coverage for it. Sure, one in a million get discovered naturally – no advertising, no publicity, no social media – just random word-of-mouth soars for a really good or unique book.

Now, back to reality. You operate in a dog-eat-dog world. There’s competition for everything and the 4,000 new books published daily offer a lot of competition. The No. 1 thing you should do is --something. Inertia is not a strategy.

Okay, so what are some things one can or should do?

1.      Designate a schedule – daily/weekly – of your time and resources for marketing and promoting. Set a budget of time and money. Set priorities and divide what you’ll do and what you’ll pay others to do.

2.      Set goals and keep re-setting them. Resting on a successful day or hiding in your room because of a failed activity are not recommended. You need to come at this with a can-do, opportunistic mindset. You can’t pray for luck or hope others do something for you. No, you have to make it happen.

3.      Have a plan. For everything.  With a timeline of the steps needed.  Plan your:

·         Speaking
·         Social Media.
·         Traditional Media.
·         Online Media.
·         Book Reviews.
·         Website Development/Expansion.
·         Press Kit Development.
·         Grass Roots Ideas on Marketing.
·         Advertising.
·         Securing of Testimonials.
·         Work, home life, rest, entertainment and anything else competing for your time, money, brainpower and energy.

4.      Establish a baseline or foundation of what you consider a success so you can judge or filter your activities through a prism that allows you to rate your production.  You need to know if you are moving forward even when it doesn’t feel you are. You need reassurance that today contributes to hitting a goal tomorrow.  You need to feel secure, confident, smart enough, skilled, and resourceful to succeed.

5.      You need to spend 80% of your time on the big stuff, the things with the greatest pay-off potential, and 20% on the easy-pickings, nuts and bolts stuff that are necessary and achievable, but not necessarily game-changers.

6.      Think about why you wrote the book and remind yourself of what you hope to accomplish. See it as a game. What can you do, perhaps in a way that you never really saw yourself doing to help you reach where you want to go? What habits, thoughts, actions, addictions, or fears hold you back? Can you simply become who you want to be – and not remain who you’ve been?

We can list a hundred to-do things, big and small, that authors can execute, but the most important thing is to keep moving, keep doing. Don’t overthink it or get psyched out. Quiet the fears or insecurities. They do nothing for you.  Just stay focused and take action.



Next week.

Next month  - and beyond!


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Look For These Book Marketing Lessons All Around You

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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