Authors, when promoting
a book or seeking to sell lots of copies, play the lottery. Most will lose or
break even. Some will break through and just a few thousand will truly succeed
each year. But that shouldn't deter an author in trying to win. In fact, just
by trying, you already increase your chances of success by tenfold.
There are many
possibilities open to authors. How can they turn them into probabilities?
It is possible your book
will be a best-seller. How will that happen to you?
It is possible your
social media connections can break 10,000, maybe 100,000, or even 1 million.
How will that happen to you?
It is possible your book makes headlines in the media. How will that happen for you?
In fact, there are
dozens of potentially positive outcomes for your book.
You may sell your book
to a big publisher or sell the movie rights. You could end up getting hired as
a speaker. You can turn your book into a big series. You can win big awards.
You can change someone's life with your book. So many wonderful possibilities are
out there for you. How many are achievable and realistic? What will you do to
turn an idea or goal into a fact and an accomplishment?
Step 1: Set goals
and priorities. Filter out big wish-list dreams unless that is really the sole
purpose driving your actions and decisions. Recognize all that is possible, but
understand only a certain portion is remotely probable.
Step 2: Once you
identify what seems probable, not just possible, identify what resources,
timeline, or strategy are needed to turn a wish into a reality, and idea into a
fact, or a hope into a true joy of life.
Step 3: Seek out help. Who
can do you a favor? Who will trade something to help you? Can you outsource key
work items to?
Step 4: Figure out what
you like to do, what you are good at, and what would be cost-effective for you
to invest your time into.
Step 5: Be
prepared to change strategy, experiment more, or to completely overhaul your
goals.
Step 6: Model others who
have been successful and copy them or try to connect with them for advice.
By knowing what is even
possible, you begin to see what is probable. What you do – and how well you do
it - will determine if a possibility comes to fruition for you.
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