Thursday, July 23, 2020

How Do Authors Turn Possibilities Into Probabilities?

S.M.A.R.T. Goals: A is for Achievable | The Uni Student Who Could

Authors, when promoting a book or seeking to sell lots of copies, play the lottery. Most will lose or break even. Some will break through and just a few thousand will truly succeed each year. But that shouldn't deter an author in trying to win. In fact, just by trying, you already increase your chances of success by tenfold.

There are many possibilities open to authors. How can they turn them into probabilities?

It is possible your book will be a best-seller. How will that happen to you?

It is possible your social media connections can break 10,000, maybe 100,000, or even 1 million. How will that happen to you?

It is possible your book makes headlines in the media. How will that happen for you?

In fact, there are dozens of potentially positive outcomes for your book.

You may sell your book to a big publisher or sell the movie rights. You could end up getting hired as a speaker. You can turn your book into a big series. You can win big awards. You can change someone's life with your book. So many wonderful possibilities are out there for you. How many are achievable and realistic? What will you do to turn an idea or goal into a fact and an accomplishment?

Step 1: Set goals and priorities. Filter out big wish-list dreams unless that is really the sole purpose driving your actions and decisions. Recognize all that is possible, but understand only a certain portion is remotely probable.

Step 2: Once you identify what seems probable, not just possible, identify what resources, timeline, or strategy are needed to turn a wish into a reality, and idea into a fact, or a hope into a true joy of life.

Step 3: Seek out help. Who can do you a favor? Who will trade something to help you? Can you outsource key work items to?

Step 4: Figure out what you like to do, what you are good at, and what would be cost-effective for you to invest your time into.

Step 5:  Be prepared to change strategy, experiment more, or to completely overhaul your goals.

Step 6: Model others who have been successful and copy them or try to connect with them for advice.

By knowing what is even possible, you begin to see what is probable. What you do – and how well you do it - will determine if a possibility comes to fruition for you.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo 

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