Life can
mean many things to many people. Each of us goes through different phases of
life, sometimes altering the values that guide us, the knowledge that informs
us, and the ways we choose to live. It seems like the equation comes down to five
factors:
·
Pay
·
Play/Pleasure
·
Passion
·
Purpose
·
Pride
Let me
explain.
We
rarely do something without a reason, inspiration, or goal. Even choosing to do
nothing touches upon some need or desire that we are acting. In a broad sense,
I think few, if any, things exist beyond the five reasons identified above.
We often
to things for compensation. Money is a powerful motivator. We can then use that
money for things we need, want, or value.
We also
do things because they entertain us, bring us pleasure, and make us feel good.
Whether we are playing a game, having sex, watching a movie, imbibing on a food
or drug, or running with our dog, humans are motivated to act if it means fun
time.
Many
times we do what we are passionate about. You may have a hobby, enjoy traveling,
or appreciate a good conversation. Or you like to write. There is a burning
passion that fuels you.
Another motivator
for what we do comes down to purpose, from acting on our political views, our
sense of charity, our pursuit of legacy, or some other view of the world, we seek to live out our purpose
and contribute to society. We have a sense of why we are here -- and we look
to act out of those beliefs.
If I had
to add a sixth “p”, it would be pain – and its avoidance. We seek to avert or
treat pain with much of what we do.
So let’s
apply this to book marketing.
We do
book marketing for a pay-off, meaning, to sell books, and build up a brand that
we can monetize. (Pay)
We do
book marketing because we enjoy it (though many do not), and because we enjoy
writing and understand that in order to succeed as a writer, we have to master
the book marketing aspect. (Pleasure)
Certainly,
we can be passionate about writing, and thus we market our books to further our
love for the art of writing. (Passion)
We most
certainly write with a purpose, and our purpose in life is to write. We hold our
words to be sacred and the art of writing a beautiful miracle that we relive
with every written word. (Purpose)
We also
write out of ego, pride, and self-love. We value, maybe in an overstated way, the
value of our writing, and so we closely self-identify with how people see our works.
(Pride)
Indeed,
many of us write because of pain. Our writing makes us feel better. It is a
relief from sadness,
anger, frustration, or loss. It is our healthy outlet to avoid pain. It’s a cathartic process to write away one’s internal conflicts and troubles. Writing can be therapeutic, a form or aspirin and psychiatry mixed into one.
anger, frustration, or loss. It is our healthy outlet to avoid pain. It’s a cathartic process to write away one’s internal conflicts and troubles. Writing can be therapeutic, a form or aspirin and psychiatry mixed into one.
Match
anything up to these six “p’s” – pay, pleasure, pride, passion, purpose – and pain.
Can you think of something that you do that does not serve at least one of
these critical areas? Sometimes it may not seem so obvious. You do a bunch of
small things, perhaps repeatedly, not thinking much of them. They may even be
chores, but they all are done because of a 6p motivator.
Certainly
many things fall under the six p’s – emotion-drive behaviors, living conditions,
and external societal factors.
Once we
do not care about any of these six things, we are on a dangerous path. We’re apt
to be prone to suicide, crime, violence, or risky behavior. Conventional
institutions, people, or psychology is absent, and this person’s state-of-mind
is one that does not feel bound to anything or anyone. He or she can be
reckless or zoned out. They are unlikely to participate in life and contribute
to society. and contribute to society.
We may
feel this way, momentarily, when we lose someone or fail a huge test. We feel
lost and lack foundation. Our hearts are not into anything and we don’t know
how to stop the pain. We drift aimlessly, or worse, we become focused on
hurting others or ourselves.
Listen
to me. I sound like some type of therapist. I have a degree in English, not
psychology, but doesn’t everything we do come down to psychology and the six p’s?
i believe life does – and I know book marketing does. Pursue your dreams and remain in touch with what really motivates you. It may just inspire you to break through and truly succeed.
i believe life does – and I know book marketing does. Pursue your dreams and remain in touch with what really motivates you. It may just inspire you to break through and truly succeed.
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Brian Feinblum’s insightful views, provocative opinions,
and interesting ideas expressed in this terrific blog are his alone and not that of his employer
or anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when discussed
in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born
and raised in Brooklyn, he now resides in Westchester. His writings are
often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted
a panel on book publicity for Book Expo
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