The United States is
running record-high numbers as it enters its fifth month of trying to navigate
around, or negotiate with, a silent, invisible killer. Do authors stand a
chance?
Before corona infected
America and shut down the economy, marketing a book was something many authors
either avoided, did poorly, or did ok but with reluctance, fear, and
uncertainty. Well, corona adds another layer of confusion and challenge to the
equation. So how does one market a book during the rollercoaster era the
pandemic has brought upon us?
Corona brings a lot of
uncertainty to the book playing field. We simply struggle to plan ahead when
one really has no idea where the nation will be three, six, or even nine months
to a year from now. We can, however, plan on certain things. Corona doesn’t
impact your social media, advertising, or authors doing online events. It does,
however, limit travel, and public events, including bookstore signings, library
appearances, and paid speaking gigs at various events and conferences.
You should have a sound
book marketing plan that is based on certainty and likelihood. But you can
allow for some time, budget, and mindshare to be dedicated to a wish-list, the
unknowables regarding public speaking events. Assume there will be no events in
public for the rest of the year, but if that should change look to capitalize
on that.
Authors should certainly look at:
- Posting
on key social media platforms, consistently and often.
- Spending
time on creating quality content.
- Connecting
with more followers on each platform.
- Generating
ways to increase your follower totals.
- Mastering
online tools to push a book.
- Participating
in events online, from bookstore-on-zoom signings to conferences,
seminars, and courses.
- Finding
groups - non-profits, churches, businesses, government agencies - that
would want to buy your book.
- Pursuing
opportunities to promote with the news media, via book reviews, op-eds,
by-line articles, interviews, feature stories, excerpts, etc.'
The core basics of book marketing remain the same even during a
catastrophic pandemic. You simply must craft a relevant, interesting message
and find ways to share it with someone. That is it at its most simple form. You
simply need to reach out - to someone, anyone and often - and ask for
something, anything. Then do it again and again. If one door is closed, go to
the open door.
If the doors can’t be found, create new ones.
How do you market during
corona? You work smart and hard at it. You don’t get depressed or feel boxed
in. Instead, you step up and make things happen!
PLEASE
CONSULT THESE TIMELY RESOURCES
10 Tips For Pitching Books
To The Media Now
The
Right Social Media Strategy For Authorshttps://bookmarketingbuzzblog.blogspot.com/2020/05/the-right-social-media-strategy-for.html
Here’s My Graduation Address to the Class of 2020 on A
Writing Career
Are
You Really Ready To Write, Publish & Market Your book?
Powerful 2020 Book Marketing Toolkit -- FREE
How Do Authors Promote Books When The Media Is Corona Centric?
The Bestseller Code For Book Marketers & Authors
32
Book Deal, Discount & Promotion Sites For You
Brian Feinblum’s insightful
views, provocative opinions, and interesting ideas expressed in this terrific blog are his
alone and not that of his employer or anyone else. You can – and should --
follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com.
He feels much more important when discussed in the third-person. This is
copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now
resides in Westchester. His writings are often featured in The
Writer and IBPA’s Independent. This was named one of
the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted
a panel on book publicity for Book Expo
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