So many writers live
a dream, a dream unfulfilled.
They believe they have written great books but get frustrated when no one buys their book. Others feel disappointed that a publisher has not agreed to publish their gem or that they can’t convince a literary agent to represent them. Millions of writers are angry, confused, frustrated, disappointed, and undiscovered.
So how do they make it big and break through the clutter?
They believe they have written great books but get frustrated when no one buys their book. Others feel disappointed that a publisher has not agreed to publish their gem or that they can’t convince a literary agent to represent them. Millions of writers are angry, confused, frustrated, disappointed, and undiscovered.
So how do they make it big and break through the clutter?
It takes one part
talent, two parts luck, and three parts marketing.
As you can see,
talent is the least of it. The formula for success comes down to who you know,
what you are willing to do to help yourself, and random luck.
But what can you control
– or take advantage of – that will position you for a lucky break?
First, don’t expect
the world to discover you. No, you need to push out your brand and make your voice
heard. You can do it for free with social media. You can also be active in
securing speaking appearances, getting media exposure, paying for advertising, and
networking to secure more sales.
Second, you can seek
out testimonials from qualified, recognizable, authoritative figures, which will
impress others.
Third, you can craft
a creative, interactive, nicely-designed, robust web site.
Fourth, you can learn
to become a dynamic speaker.
Fifth, you can buy or
trade for access to big-name support. You can buy testimonials or contributions
to your book, such as a foreword. You can also attend or participate in events
put on by key organizations that may help advance your brand or book.
Nothing comes easy.
Time.
Money.
Effort.
Access.
Invest in what you
want to get and in whom you want to become. If your book is really THAT good,
it will get discovered – provided you actually give it a big push. No push, no
breakthrough. It’s simple math.
Most authors operate
under myths, misconceptions, fears, lack of information, jealousies, or lack of
effort and worries. But the excuses need to stop. The world is not rigged to
defeat you but it will challenge you and force you to jump through hoops in
order to earn your fame.
Of course, that said,
plenty of great writers have failed to get published or fell way short of fame
once they were published. After all, there is a lot of competition out there.
Only a certain small percentage of all writers really enjoy successful writing
careers.
Authors need champions.
They need cheerleaders too. They need real support – psychologically and
financially – to break through. But they need advocates or sponsors, people who
will not only root them on or help pay for things like marketing, but who have
connections to open doors for others.
Publishing is
different – and yet similar to – Broadway, Hollywood, or professional sports.
Only a few thousand lucky and talented and connected and persistent performers
get to the winner’s circle each year. There’s definitely a formula for failure,
but the road to success is littered with many challenges and obstacles. Authors
will need a tough resolve, an optimistic heart, and a can-do attitude to break
through.
Are you a great
optimist, networker, marketer, and social media user? Are you a lucky cat? Do
you have help?
Are you a great
writer? Prove it.
PLEASE CONSULT THESE TIMELY RESOURCE
How Should
Authors Promote Books During A Plague?
10 Tips
For Pitching Books To The Media Now
The Right
Social Media Strategy For Authors
Here’s My
Graduation Address to the Class of 2020 on A Writing Career
Are You
Really Ready To Write, Publish & Market Your book?
Powerful
2020 Book Marketing Toolkit -- FREE
How Do
Authors Promote Books When The Media Is Corona Centric?
The
Bestseller Code For Book Marketers & Authors
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas
expressed in this terrific blog are his alone and not that of his employer or
anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2020. Born and raised in Brooklyn, he now resides in Westchester. His
writings are often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted
a panel on book publicity for Book Expo
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