An
author’s book marketing needs direction, perspective, and focus if it is to be
a successful venture. Look no further than a WordWheel for guidance.
Every
day the New York Daily News publishes something it calls a WordWheel, right
next to Sudoku, the crossword puzzle, and word jumbles. Brain teasers not only help
us think better and stay sharp, they could assist us in being better at book marketing.
A
WordWheel, in case you are not familiar with it, is a circle with a bunch of
letters inside. I usually see eight. One of the eight is a question mark. You
need to figure out which letter is missing, identify the first letter of the
word, and then go either clockwise or counterclockwise to figure out what the
word is.
I
often get it inside a minute. Sometimes not. I feel like the answer is in front
of my face, taunting me to recognize it. Book marketing can be like that, with
the answer of what to do being right in front of your face. But sometimes we
miss the clues, or worse, don’t look for them.
These
word wheels are fun because they quickly test your vocabulary, spelling, and
rules of the English language. You need to recognize patterns to word formations and how letter clusters typically associate with each other.
Book
marketing has similar functions, patterns, and predictable results. You just
need to start thinking more logically than emotionally, more fact and
research-based, than random guessing. Words tend to formulate a certain way; so
does book marketing.
The
way I choose to solve the WordWheel is I look to see how the word could end. I
look for words ending in s, ss, est, end, ing, ly, etc. If I see such a
cluster, i know to begin with the end and work backwards. Beginnings of words
could have pairing patterns too: st, dr, an, th, etc.
Book
marketing also follows paired patterns. If you speak somewhere, send out a
press release in advance. If you get a link to a media appearance, send it out
on social media. If you hit a best-seller list, update your bio, social
profiles, web site, email signature, and book cover.
Sometimes
the word eludes or stumps me and I lazily give up prematurely and peak at the
answer just below the WordWheel. Sometimes we give up on our book marketing too
quickly. The key is to persist and persevere. The answer is often right in
front of us.
Book
marketing is very much a puzzle. All of the pieces to solving it are right
there for the taking. Anyone, theoretically can solve the puzzle, whether of
words or book publicity, but only a handful are even willing to play the game,
and even fewer tax and challenge themselves when the answer eludes them.
It
is a good feeling when you uncover the answer to a WordWheel, and similarly,
you will feel so happy as you begin to master the different stages of book
publicity. It all begins with your willingness to play the game.
Recent Posts
Are These The Only 6
Reasons Authors Do Book Marketing?
Overcoming The 9
Stages Of Authors Marketing Books
Authors Should Pitch
Stories Based On These Upcoming Days in The Rest Of 2020
How Do Authors Find
What Works In Book Marketing?
Simplifying Book
Marketing So That Anyone Can Do It
How Should Authors
Promote Books During A Plague?
The Right Social Media
Strategy For Authors
Are You Really Ready
To Write, Publish & Market Your book?
Powerful 2020 Book
Marketing Toolkit -- FREE
The Bestseller Code
For Book Marketers & Authors
Brian Feinblum’s
insightful views, provocative opinions, and interesting ideas expressed in
this terrific blog are his
alone and not that of his employer or anyone else. You can – and should --
follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com.
He feels much more important when discussed in the third-person. This is
copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now
resides in Westchester. His writings are often featured in The
Writer and IBPA’s Independent. This was named one of
the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted
a panel on book publicity for Book Expo
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.