Authors, regardless whether you are launching your first book or your 20th, whether you write fiction, poetry, children’s books, or non-fiction, and whether you self-publish or are with a traditional publisher, indie press, or university press, there is one rule you must abide by when it comes to blogging: You need one.
Here are some truths:
· You need a web site.
· You need to be on social media.
· You need book reviews.
· You need third-party validation – the news media, testimonials, or other social media to praise you.
· You need to blog.
Ok, so now that you uncovered this not-so-huge huge secret, that yes, you need a blog like yesterday, there are six more rules you must abide by when it comes to having a blog:
You should publish your blog often enough to be relevant. Once a week is ideal – it is often enough to remain relevant and fresh, but not burdensome, such as daily, though some people can blog daily. Be consistent: pick a day of the week that you post regularly and don’t make any excuses as to why you are skipping a week. To avoid unforeseen circumstances such as work, health, drama, laziness, brain dead, write a bunch of blogs in advance of their publication date. Store them up so you can never get caught off guard.
2. Always Post Credentials At The Bottom Of Every Blog Entry
End every blog with a few sentences about yourself, mention your website, and include a link to purchase your book.
3. Blog With A Purpose
Blogs exist to do something – to sell a book, product or service; brand yourself; highlight an important message that helps others; and to be used on your social media posts. Write about something that helps you meet your objectives and goals.
4. Persona/Voice Authenticity & Consistency
Your blog entries, after a while, should have their own fingerprints, meaning your work should be recognizable and distinguishable. You should write in your unmistakable voice and style. Are you a dead serious blog or a funny one? Do you tend to give advice and resources or are you more of a story teller? Do you like to help people or just complain? Be consistent with language, blog length, content, and overall theme, otherwise your blog will be unfocused and lack its uniqueness.
5. Add Images
Blogs are all about the words and ideas that you present. A blog has substance and style – but to enhance your blog, use an image with every post. It has been proven that blogs with images get more views.
6. Strong Headlines Need Only Apply
You can have a great blog, but no one will read it unless the headline lures them in. The headline should be short, use keywords when possible, and say something that invites readers in. Make a profound statement. Declare some truth. Trash a myth. Raise an issue. Be racy. Be challenging. Ask a question. Reveal something. Shock us. Lead us. Say something!
Now go write your next blog and stay on schedule. Authors write – not just books – but blog posts, social media posts, byline articles, guest posts, and anything that will help call attention to their book. Blog, blog, blog!
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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at email@example.com. You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.
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