Well, it depends on:
* The cost of the ad campaign
* What you would net per book sale
* Where you advertise
* How often you advertise
* The quality of your ad’s offer
Further, compare the time/cost involved in advertising vs the cost-benefit of other pursuits, such as pursuing speaking engagements, securing traditional media exposure, time on social media, applying for book awards, etc.
You may not have to choose to do advertising vs something else. You simply can do it all or a combination of things. Experiment. See what works. Then double down on anything that pays off.
Popular ad destinations for authors are:
Paid book reviews can be considered advertising, and I certainly recommend doing those with proven, industry publications such as Kirkus Reviews, ForeWord, and Book Life from Publisher’s Weekly. These ads may not sell enough books initially, but their third-party validation will support your brand and contribute to more sales down the road.
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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at email@example.com. You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.
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