Thursday, September 29, 2022

Can Authors Imagine Their Future?


I recently read Imaginable: How To See The Future Coming and Feel Ready For Anything, Even Things That Seem Impossible Today, by Jane McGonigal. It offered powerful thoughts about the future -- how to predict it, handle it, create it, and mine it.   

Authors need to be inventive and creative -- not just with their writings but with their marketing. Writers must open their hearts and minds to new approaches to getting the word out about their books. Imaginable, in some ways, is a refreshing look at the future and how we choose to see it. If we can adjust our vantage point, perhaps we’ll be more productive, creative, and happy as a result.   

Avoid dismissing something as impossible, no matter how outrageous or unusual it would be if it were to happen. Plan for all possibilities and seek beyond what’s merely probable.  

Challenge what you believe. Prove your views. You may find out that things have changed, even your own stand on things Audit and challenge your beliefs.   

Nothing stays the same forever. We know this, yet we cling to what is, as if it must remain that way without acknowledging change is on its way -- whether we accept it or not.   

Ponder the unthinkable and unimaginable.  

Rethink your fate. Look past yesterday. 

Sometimes you need to suspend your disbelief.   

“History is made up of nothing but an endless series of shocking things happening for the first time: shocking scientific discoveries, shocking technological advances, shocking social progress, shocking reforms, shocking natural disasters, shocking violence, shocking government actions, shocking economic collapse. If anything, human brains should have a shock bias rather than a normalcy bias. But constantly expecting everything around us to change unpredictably would be too mentally taxing. It would wear down our nervous system. It would exhaust us emotionally, so we stick to our normalcy bias, which helps us stay sane and feel reasonably in control of our lives. Still, we can at least, occasionally and intentionally, give ourselves a little shock.” (excerpt from the book)  

Authors must balance dreaming and doing, writing and marketing. Having an eye on the future may help authors take better ownership of their present. 

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Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:




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