Do You Need Help With Your Book?

 

I recently emailed an author who advertised his book in a literary publication. The book looked interesting.  I inquired if he needed some book marketing assistance. He responded with annoyance, saying he did not need marketing help and told me to never email him again.

I was taken back by his response, given that this guy was far from successful.

His web site, which uploaded slowly, was missing relevant information, such as book reviews, contact information, and sample chapters, but he doesn’t need my help.

His site also failed to have a free downloadable item to capture emails, but he doesn’t need my help.

His bio is understated and he lacks a blog or podcast, but he doesn’t need my help.

His newsletter, for which he fails to describe its appeal, has only 336 subscribers, but he doesn’t need my help.

His books on Amazon ranked poorly. One was at 3.5 million. Another at 1.2 million, but he doesn’t need my help.

You get the picture. He needs my help.

Is it:

* Pride and ego that makes him say he needs no help?
* That he is untrusting of others to support him?
* Ignorance of what a good marketer can do?
* More that he is cheap and unwilling to invest in himself?
* That he was burned by others in the past?

I realize that other authors may be like him. My hope is that authors can be educated and inspired to pursue the marketing of their book — and to recognize they need some help.

Do you need help with your book? Likely yes, but you need to acknowledge if that is the case and then to take action.

Inventory your needs, assess your strengths and weaknesses, and reflect on your goals. Where are you on the spectrum of where you want to be? Which area could another assist in?

Before you reject one’s help, take a good look in the mirror to see what is missing and needed. Look at book marketing as a collaborative effort. Go collaborate!

 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.