Sunday, September 25, 2022

Queen Of Ratings Should Inspire Authors



There are reports that more than half of the world’s living population saw the funeral for Queen Elizabeth.  I just have to ask: Why?

Are we so starved to watch a fairytale of the rich and famous unfold before our eyes? Or do we enjoy seeing the powerful weakened by mourning and pain?

Let’s keep a few things in mind. First, the queen had zero official power. She was not the elected leader of a nation. She is merely a celebrity heir to a family that used to run the world. She was basically the equivalent of a Tik Tok influencer.

Now, that is not a jab at the queen, just her title. But she does serve a role. She had the ear of world leaders and she did a lot for charities and to uplift the citizens of England.

The question here is: What is the takeaway from the fact that over four billion watched some part of the same event, something unrivaled in our world’s history. As authors, what do we learn from a writing or marketing perspective?

Well, based on subject matter, I would say that books about or by the Royal Family — or novels with a Windsor connection — could get some consumer love. The news media seems to fawn over England’s palace, so to write about something connected to royalty seems like a good idea.

Many movies and TV shows have certainly revolved around the Royal Family. And they do well at the box office and in the ratings. Books should follow suit. If you research bestselling books about the Royal Family, it is quite long. There is still an insatiable appetite for this.

So, dear author, before you write about the vampire apocalypse or a romance involving time travel, pen something steeped in royalty lore. You will no doubt be enriched for it.


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Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:




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