Tuesday, September 13, 2022

What Authors Pay For


I am a pay-to-say guy in a pay-for-play world. People pay me to guide them through the book marketing trenches. They pay me to advocate for them and get media coverage for their book. But they also pay me to be their therapist and whore. Do they want me to lie to them, too?  

What do you do when your significant other asks:  

* Does my ass look fat in this?

* Am I the best you ever had?

* Did you enjoy the dinner that I made?  

Forget the truth.  

Just find a way to live with the words that come out of your mouth.  

I promote the books that I am paid to represent. I am not biased or neutral. I am an advocate, not based on truth, justice, or purpose, but based on getting paid. That doesn’t mean I don’t believe in the books that I mouthpiece, nor does it mean these books are bad nor the authors dumb. Still, we are getting married here not out of love, but necessity. We all enjoy a sugar daddy’s wallet, don’t we?  

The whole book industry is dirtied by money.  

People pay to have their book: 






Authors pay for: 

* A Foreword writer

* Testimonials

* Product placements

* Influencer mentions

* Infomercials

* Advertorials 

People pay to get into: 

* Directories like Who’s Who

* Membership associations

* Book awards and competitions

* Licensing and certification based on nothing more than paying a fee or attending a test-free seminar for a few hours 

Does anything have merit? 

* People benefit from whom they know.

* Organizations prop up their members.

* Authors trade social media posts with each other.

* Publishers work with those who are profitable, not necessarily with books that are worthy.

* Authors have an edge when they hire a publicist. 

Money may indeed make the world go round, and it is certainly true when it comes to the book publishing world and book marketing industry. You can pay for anything, even to have people lie to you.

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum




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