Saturday, December 24, 2022

Authors Want It Cheap, Easy, Fast


I love writers. I am one myself. But I need to give a little tough love to my brethren, for I see an ugly trend that needs to be extinguished before it spreads so deep into the author’s psyche that it becomes imprinted into one’s DNA. 

I am talking about the writer who will write — but then walk away from those writings.  

They create, but they don’t market.  

They simply won’t take the time, spend the money, make the effort, or even give it any mental accounting. Marketing has become distant, vague, and illusory to many authors, not because it is naturally so, but because they make it so. 

I talked to an author the other day. He said he wants to market his book, but has a small budget, little time to do anything, and is too preoccupied with life to focus on it.  

Well, that sir, is a recipe for failure. 

Imagine having a baby, and saying: “Oh, I just had a baby girl. She is so cute, but can someone just raise her? I don’t feel like it, can’t afford it, and my schedule is a bit busy with other things.” 

We know we can’t expect something for nothing, and yet, that is exactly what too many authors demand these days.  

I kinda get the logic behind it. Authors are just wishing, dreaming, and hoping that their book, on merit, somehow gets discovered and lobbied for by influencers to the masses, who embrace their book as if it were the second coming of Christ. 

Folks, I cannot tell a lie nor encourage you to embrace the one you may be telling yourself. 

Get real. Just as your book won’t write itself, it won’t market itself either. The formula is simple: If you market consistently, frequently, and wisely, you will achieve positive results. Before you can hope for strong word-of-mouth sales, you need to seed enough people with your message in order to have a foundation of supportive readers. 

I know that many authors want success to come that is cheap, easy, and fast. Unfortunately, that just isn’t how it works for books and authors. But you can make things happen. All that you need to do is change your attitude, free up some time, and open your purse.  



Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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