Monday, December 5, 2022

Market Your Book Like A Charity



During the holiday season it seems we are inundated with a barrage of solicitations coming from a multitude of charities. Authors can learn from how solicitors go about extracting donations from people. Perhaps you can employ the same tactics to sell books.

1. Appeal to the heart. If you tug at one’s heart and appeal to their humanity, they will give — and often. Kids are starving? Ka-ching. Innocent people are dying? Ka-ching. Baby kangaroo are being poached? Ka-ching.

2. Connect with one’s values and ideology. People will support all types of movements if they relate to them. It is not just about preventing, healing, or curing pain — it is about people’s morals, politics, and faith. Shape a vision of a better, ideal world and they will step up to soldier the cause. Trigger them — and the wallet gets opened.

3. Tell people how bad things are, how worse they can get, and how they can be the heroes.
People like to feel good and they feel great when they can step and change the trajectory of one’s fate. We all want to save ourselves, and it is easier to just throw a few bucks out to save another. Givers feel the glory of saving the day.

4. Make it sound easy and fast. Allow people to buy any which way:
Venmo/Zelle/PayPal, check, credit card, ApplePay. In a few seconds, it is all done.

5. Offer a low buy-in price. Sure, donate as much as you want or can, but they will take whatever you can give — a one-time or repeat donation. Similarly, lower the price threshold for one to become a reader of your stuff — and a fan for life.

6. Frequent requests made via numerous avenues. You are hit with emails, postal letters, and phone calls. Harassment works! Keep reaching out in a multitude of ways on a frequent basis to the news media, book stores, libraries, lit agents, and potential book buyers.

Market your book like a non-profit solicits donations and you may just see some sales in your stocking from Santa.


Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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