Saturday, December 31, 2022

What Will You Do This Second?


A new year is upon us. Will this be the year of great accomplishments, failures, or mere survival for you? How soon before your resolutions become failed promises and broken dreams? Or, will this year be your breakthrough moment, where aha moments lead to a stronger commitment to doing things a new way and to doing new things?

Every second of the 86,400 seconds you get today, and on each and every day of your life, is precious.  How will you spend each one?

We know that time is precious. This irreplaceable commodity has an expiration date, one that is unknown to any of us. We can, if fortunate enough, hire people to use their time to help us appropriate our time to do something that we feel is more worthwhile or important. But we still have a limited supply of time no matter what.

When you choose to do A, it precludes you from doing B or anything else at that moment, setting you up and positioning you for something else that you want or need to do seconds, minutes, or hours later.

All of time is equal in a day but not in a lifetime.

A day in my twenties and thirties is worth more than a day in my eighties, in the sense that time in my youth seems more valuable than time in my elder years, just as the year of raising a seven-year-old is more previous than when having a 27-year-old.

But, in a given day, all of time is equal and how I spend the first or last second of a day is of a similar importance. We need to make the most or every second, doing the very thing we need or desire to do.

One thing that I hope to change this year is to spend less time escaping, avoiding, and unwinding. This means that I need to spend a little less time mindlessly trying to swipe my way out of boredom.

Less wading through random Internet articles and social media posts is needed.

I need to spend less time surfing television to invest in an eight-part streaming show that should be told in two episodes.

I certainly want less time arguing over nonsense with family members. I should be less invested in trying to prove a silly point that no one gives a crap about.

I also need to devote less time decrying what a waste our nation has become. It makes me sound old and does nothing for anyone.

Time is invaluable. You lost seconds of your life to reading this piece, but hopefully it was worthwhile. Live your life fully, enjoyably, and meaningfully. Re-evaluate how you use your time and make the most of it to do what you truly love to do


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Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:

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