1. What motivated you to write your book, to
force you from taking an idea or experience and turning it into this book? This is now the seventh book in my true crime
franchise, The Best New True Crime Stories. Each volume has focused on a
specific crime theme, so I suppose it was inevitable that I’d eventually get
around to tackling the rich and famous. We live in a celebrity-obsessed culture;
therefore, when these individuals so many have placed upon a pedestal are finally
caught out for their bad deeds—well, it’s definitely a lot more interesting
than if your next-door-neighbor gets arrested for shoplifting. Unless, of
course, your next-door-neighbor happens to be a celebrity!
2. What is it about and who is it for? The Best New True Crime Stories: Crimes of
Famous & Infamous Criminals contains nonfiction accounts of individuals who are in the
public eye—individuals who have achieved some sort of celebrity status, such as
actors, musicians, television personalities, sports heroes, even business tycoons
and aristocrats. As for who the book is targeted toward, obviously true crime fans
will find the book of interest. However, those with an interest in popular
culture, criminology, and forensic psychology will find it of interest as well.
3. What takeaways might the reader be left
with after reading it? I
think the most obvious takeaway is that perhaps we should be more aware of the
potential abuse of power by those we’ve put up on those pedestals and not be so
blinded by “celebrity” or “hero” status. There are several cases in the book in
which the public (be it fans and even the police) refused to believe
allegations that were being made against famous people, or simply preferred to
ignore these allegations. Conversely, there’s also a case in the book about a
celebrity whose career was destroyed because the public and the media were too
quick to believe the damaging accusations that were made against him, which
turned out to be completely false and done with an intent to cause serious harm.
4. How did you decide on your book’s title and
cover design? For the series, I
always keep the same main title, ie The Best New True Crime Stories; but since
each book covers a different theme, I make sure to come up with a subtitle that
let’s readers know immediately what they’re going to get. With subtitles, it’s
a very skilled balancing act to get it just right. If it’s overly long or too
jumbled-up sounding, no one’s going to remember it. I tend to come up with the
titles for my books pretty quickly, even before I’ve written a proposal. For
this particular series, I do have some input in cover design, and I try to
convey to the design department what I’m envisioning inside my head to offer a
sort of jumping-off point. I have an art and design background, which helps. After
that, it’s in the lap of the gods.
5. What advice or words of wisdom do you have
for fellow writers? I’ve been asked this
question many times over the years and my general advice or wisdom has always been
to keep at it and not give up, but to also be realistic about your talent and
ability. The desire to be a writer doesn’t necessarily equate with being a good
writer. Of course, even if you’re not a good writer you might still get
published. I’m sure we’ve all come across books that should never have seen the
light of day! All of this aside, one of the most frustrating things about the
publishing industry is this tendency to jump on the “trend” bandwagon. As a
writer, you will never catch up. Today’s trend is tomorrow’s rubbish, so to
speak, so unless you can churn out something publishable in five minutes and
find a publisher who will publish it in ten (and no, I’m not talking about
self-publishing), it’s likely you’ll miss the “trend” boat again and again. You
just have to be true to yourself and write what interests you and do so to the
best of your ability, and then do a lot of finger-crossing.
6. What trends in the book world do you see --
and where do you think the book publishing industry is heading? It’s difficult to predict the future in this
business. We’ve seen a lot of publishers get swallowed up by other publishers,
such as in these mega-mergers, consolidations, and so forth, essentially
resulting in one big publisher with a slew of imprints that fall under the
aegis of the main publishing entity. No doubt you’ve heard of “The Big
Five”—which are the five main publishing giants. Obviously, this has narrowed
the playing field for a lot of authors, especially those without agency representation
(or representation by one of the more “star” agents). However, even with all
these mergers, I’m noticing something positive happening too. More independent
publishers are appearing on the scene, and some of these entities have been formed
by highly experienced editors from these very same publishing giants—and some
of their books are even landing on the major bestseller lists. I’d like to hope
these successes will make the Big Five sit up and think, “Hey, maybe we should’ve
published that book instead of rejecting it!”
7. What challenges did you overcome to write
this book? The major challenge in
doing these true crime anthologies is the fact that it’s extremely difficult to
find cases that haven’t already been covered, especially the more high-profile
ones. And since The Best New True Crime Stories: Crimes of Famous &
Infamous Criminals deals with individuals who are already well known or at
least reasonably well known, it was important for me to make sure contributing
writers were tackling their chosen subjects in a way that was specific to them,
such as finding a fresh angle to the story or personalizing it in such a way as
to make it unique, even if the reader might already be familiar with the case. Plus,
I always make sure to include true crime cases from different countries, not
just, for instance, the United States. It’s often been commented that one of
the things that makes my series so unique is its international focus. But I’ve
always been global in my approach whenever I’m doing anthologies.
8. How would you describe your writing style? I’m not one to pigeon-hole my writing style,
especially since I’ve written in so many genres both in fiction and nonfiction.
I approach each project I’m working on in a different way. For true crime, I
suppose you could say my approach is more journalistic, but with some personal
perspective, especially when it comes to highlighting say, a particular
injustice or unfairness in a case. For fiction, I tend to use a more
streamlined literary approach in my writing.
9. If people can buy
or read one book this week or month, why should it be yours? There are very few true crime anthologies with
multiple contributors out there that offer original new material (and not a lot
of single-author ones either). With The Best New True Crime Stories: Crimes
of Famous & Infamous Criminals and the other books in my series, it’s my
policy to only include material that has been written expressly for me.
I’m not cobbling together a bunch of reprints that have been edited and
perfected to death by someone else, then sticking them in a book. If people are
going to spend their hard-earned money on a book, especially in this tough
economy, I’d like to give them something new, not something they can read for
free online or may have already read in a magazine. And even if you’re familiar
with some of the famous and infamous criminals in my book, you’re still going
to get a fresh take on things and quite possibly learn something you didn’t
know about the circumstances and the individuals involved.
About The Author: Mitzi Szereto is an American-British author,
anthology editor, and short story writer whose work spans multiple genres. Her
widely acclaimed series The Best New True Crime Stories features the volumes
Crimes of Famous & Infamous Criminals; Unsolved Crimes &
Mysteries; Partners in Crime; Crimes of Passion, Obsession &
Revenge; Well-Mannered Crooks, Rogues & Criminals; Small
Towns; and Serial Killers. Aside from her many popular books, she has the added distinction of being the
editor of the first anthology of erotic fiction to include a Fellow of the
Royal Society of Literature. Mitzi has appeared internationally on radio
and television and at literature
festivals, and taught creative writing around the world. She produced and
presented the London-based web TV channel Mitzi TV, which has featured
segments ranging from chatting about classic cars with Formula 1 race car driver/BBC TV
presenter Tiff Needell and couture shoe designer Jimmy Choo, joining in a
lively pub singalong, and covering a teddy bear festival with her ursine
sidekick, Teddy Tedaloo. She also portrays herself in the pseudo-documentary British
film, Lint: The Movie. Follow her on Twitter, Instagram, TikTok, and
Facebook @mitziszereto. For more info, please see: https://mitziszereto.com
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent. This
award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by www.WinningWriters.com
as a "best resource.” For the past three decades, including 21 years as
the head of marketing for the nation’s largest book publicity firm, and two
jobs at two independent presses, Brian has worked with many first-time,
self-published, authors of all genres, right along with best-selling authors
and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine
Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren
Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy,
Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for
Book Expo America, and has spoken at ASJA, Independent Book Publishers
Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY Daily
News, Newsday, The Journal News (Westchester) and The Washington Post. He has
been featured in The Sun Sentinel and Miami Herald. For more information,
please consult: www.linkedin.com/in/brianfeinblum.