A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Monday, November 20, 2017
15 Instagram Tips & Strategies To Grow Followers
media can be a huge time suck for authors seeking to promote a book, market
their brand, and build a large following.
If you don’t do it, you injure your career and ability to get your message
out, but when you tackle it you find yourself losing hours that could be used
for writing or more effective marketing efforts. But if you’re going to pursue social media, do
it wisely and do it well! Want to be an
Instagram star? Follow these 15 steps
and strategies and you will grow your connections, increase book sales, and
influence more people:
Post images that are personal,
interesting, original, and unique. Come
across as genuine, passionate, and authentic.
Geo tag your updated and uploaded photos
with a location. Perhaps others in that
location will be browsing photos of nearby places.
Follow random users in the “suggestions
for you” section. A certain number of
people that you follow will follow you back.
Those who don’t follow you can be unfollowed.
4.Have A Call To
Tell people what you want them to do with
your posts. Find clever and smart ways
to get others to share your stuff.
Use Instagram Auto Complete to find
relevant hashtags for your genre, industry, or area of expertise or use hash
tags – if relevant – that are popular, including #love, #cute, #photooftheday, or #followme.
6.Post On Sundays
The fewest number of images are posted on
Sundays, so posting on that day may give you less competition and more
7.Get Creative With
Try going for humor, irony, or
emotion. Be outrageous.
8.Ask Questions In
Engage people and challenge them. Invite lot of opinions.
9.Post At The Best
Traffic is highest on Thursdays and
engagement is highest between 5-6 pm. EST.
10.Host A Contest
They are easy to start and run-and coupled
with a strong image you’ll get attention.
11.Post Frequently-But Not Annoyingly
A few posts per day is perfect. If you do it too often people will tire of
you and if not often enough, people will
12.Like Or Comment On Others’ Photos
To attract attention, give attention to
13.Uses Filters And Apps
Make sure you use filters. Also use the “tag for likes” app.
14.Fill Out And Update Your Bio Completely
A good bio can be used to feature a call-to-action,
branded hashtags, and links, which go a long way to securing followers.
15.Follow And Unfollow Celebrities Frequently
You can find
followers on the follower lists of big-time celebrities, just following a few
hundred of the most recent followers on a given account. Follow up follow celebrities repeatedly,
allowing you to keep your name at the top of the “recent followers” list. This ploy really works!
all else fails, you can buy followers, but I don’t advocate for that. But if Instagram is not your thing, try
Pinterest, Facebook, Twitter, Linked In, You Tube, and any of the other zillion platforms
The All-New 2018 Toolkit to Promote a
Book -- 7th annual edition