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Thursday, October 3, 2019
Authors: Give A Purpose To Your Writing & Marketing
They say content is king but context is everything.
Putting out lots of rich content – for sale or branding – is fine. We post on social media and give content away in the hopes it will lead to book sales, more followers or a favor that we can trade in. Content is currency. Words are money. But none of it means anything without context.
Okay, here’s what I’m talking about. Anything that you write and share with others should have a purpose. You write a book to sell a product. You post on Facebook to get people to go to your site to buy the book. You share on Twitter to get more followers. And on and on. You are always generating a collection of words and images with a purpose.
Give everting you do a proper context. Show how your messages, views and persona are interlocked. Everything supports something in this media ecosystem. A tweet is not just a tweet. It’s a piece of your brand and a chance to connect with others and to influence others to take one or more action steps.
At times this seems like a sport or giant game. We craft a blog post. Then we share it through our social media channels. Then we respond to people who react to us, creating responses from them. Our footprints all over the Internet, spanning texts, emails, tweets, blogs, FB posts, videos, books, and media appearances. But it should all be a cohesive, purposeful platform that you push out there. It should be one, unified message.
The worst thing is to try to wear too many hats or to write about too many unrelated things. Personal stuff should be separate from professional stuff. Keep a focus on the bigger goal and don’t deviate from your path.
You can’t just spew about anything, unless that’s exactly your brand. If you write business books, no one wants to hear about your sex life, favorite foods, or which sporting event you are attending. Think about it. Your life is interesting, even important, but how does talking about something other than the thing others care about and see you as an expert in help you out?
Context. Put your output of content in a big jug and funnel your posts, books, and media appearances through one viewpoint. Always have a clear, consistent message that represents who you are and deliver it often in the hopes it cranks the machinery needed to build up followers, make book sales, lead to jobs or speaking gigs and influence others.
You can impact a life. Many lives. There is power in your words. At first it may seem like no one hears them or even knows they exist. But slowly, surely the words flow, from your mind to the screen or paper. Then they enter the big world of endless and ever-growing content. Your words will sink or swim. But for at least a few, they will resonate. And those people will champion you and help spread the word. And so on and so on.
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
--Ralph Waldo Emerson
“The direct path sometimes takes longer.”
“Be not angry that you cannot make others as you wish them to be, since you cannot make yourself as you wish to be.”
--Thomas A. Kempis
”Every man is worth of what he has set his heart upon.Every man is worth just so much as the wroth of what he has set his heart upon,”-- Marcus Aurelius
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.