There
are scores of tips I can share with you about giving media interviews that sell
books and make an impact, but I believe if you focus on these 10 you will be
ready to take on the world.
1.
Don’t
mumble, whisper, ramble, go off topic, act crazy, or sound
like an infomercial.
2.
Speak
with energy, passion, emotion, conviction, awareness, sensitivity, humor, and
confidence.
3.
Look
to inform, enlighten, entertain and inspire.
4.
Know
the media outlet’s demographics and speak to their needs and desires. Be
relevant.
5.
Raise
an idea, issue or point and back it up with a fact or statistic and a real-life
example or analogy.
6.
Practice
and have notes to help you get through the interview.
7.
Focus
on indentifying your key points and then sharing them at every opportunity.
8.
Ask
for an action step, such as giving people a reason to buy your book or go to
your Web site.
9.
Go
out on a limb -- you have little to lose. You don’t score points for being
conservative or reserved. You need to be on the offensive, seizing every
opportunity to score a knock out. Act out of a sense of urgency, desperation,
and even fear.
10.
Show
the benefits of your message. Paint a picture of how you offer a resolution to
someone’s problem. You need to create an enemy that only you can defeat.
The
media loves a good personality, controversy, news, shock, extremes, oddities
and anything that makes you ask questions. Be the guest or interview subject
that makes things exciting and amusing.
A
media interview is your chance to shine. Say something memorable and people
will not only remember it, they will share it, and act on it. Say the norm, the
typical, or what everyone else says or expects you to say, and you really say nothing.
An
interview with the media is your chance to make an impression, not play it
safe. You can’t be defensive or protective. You’ll need to feel the burden of
saying something witty, interesting, unusual, or news-worthy, because the truth
is you need to move people to buy into your message. You need to tease them
into wanting to know more, and to invite them to your world.
Good
Luck!
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Brian Feinblum’s
views, opinions, and ideas expressed in this blog are his alone and not that of
his employer, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2013
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