Tuesday, December 23, 2014

Print Books Showing Growth!

According to a recent report from Publishers Weekly about print book sales registered by Nielsen Book Scan, the number of printed books sold may rise this year for the first time since they began falling in 2009.

Through the first 47 weeks of the year, 2% more print book units were sold in 2014 vs. 2013.  The good news is the final five weeks (holiday rush) of last year were up substantially from prior years.  If that trend holds true, 2014 could be a solid year for print books.

Interestingly, the growth in print during the holiday season is coming from younger readers.  Juvenile non-fiction holiday sales jumped 36.9% last year from 2010 and juvenile fiction surged 24.3% in the same period.  Books make great gifts and if people are buying them for our youth – or if youth buys it for their fellow generation – this could be huge.  Could the click-and-surf generation embrace print books enough to sustain a longer-lasting, more substantial recovery for print books?

Santa, all I want for Christmas – and Chanukah and Kwanzaa – is to see the book world grow.  We all benefit from a healthy and vibrant book marketplace.


2015 Book PR & Marketing Toolkit: All New

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

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