There
are literally hundreds of things one can do to properly promote a book, market
an author’s brand, and generate increased book sales. Some are more important than others, but
every step of the way, every single day, you must do something useful to get
the word out about your book.
1.
Create
a website that not only showcases your book, but turns your book or brand into
a bigger movement. For instance, if your book is about parenting, take
ownership of that space and turn your website into a key resource for parents.
2.
Join
as many social media sites that you have time to contribute content to and
invite new connections to join. Twitter and Facebook are the top two, but
Instagram, YouTube, Pinterest, LinkedIn and others may help further your
writing career as well.
3.
Give
out copies of your book to influencers and respected experts in your field.
Just one of them publicly responding can bring you more followers and a useful
testimonial.
4.
Create
a YouTube channel and fill it with dozens of short videos – 45 to 90 seconds in
length – that share information, humor, stories, advice, and ideas your target
readers will love.
5.
Post
fliers for your book on any public bulletin boards – Starbucks, libraries,
parks, churches.
6.
Leave
conversation-provoking business card-size cards in strategic locations. Ask
provocative questions that lead people to your website.
7.
Create
a blog dedicated to the principles of your book and use it in your social media
exchanges.
8.
Hire
a public relations professional to assist in promoting your book to the news
media.
9.
Come
up with an ad budget, especially for Facebook or Google ads.
10.
Pay
for some reviews, to ensure someone with authority can comment on your book,
hopefully for the better. Those that will write about your book for a fee
include Publishers Weekly Select, Kirkus
Reviews, The Foreword, and others.
11.
Reach out to reviewers at goodreads.com and consider using netgalley.com
12.
Offer
your book as a raffle prize to local organizations. Also donate it to a number
of libraries and to schools that hold fund-raisers and sell your book to the
highest bidder.
13.
Make
sure your book is listed everywhere, from your e-mail signature, business card,
and social media profile,s to anywhere your name appears.
14.
Consider,
if applicable, creating a companion workbook, spin-off title, or webinar that
goes with your book and create new streams of income for the same content.
15.
Network
with others who can help you – either in person, online via email, or on social
media groups.
16.
Set
up speaking engagements, even if for free with local businesses, schools,
government agencies, non-profits, temples, bookstores, libraries, and community
events.
17.
Offer
to write articles for websites or publications – even for free – to get
exposure for your book.
18.
Consider
a billboard advertisement for a brief time – if it can ensnare media attention
due to being controversial.
19.
Personally
ask everyone that you know for help – and identify exactly what you want them
to do for you. Think of their resources,
personality, needs, and the degree of your relationship and then make your ask.
20.
Think
of whom you can partner with and package your book with their products or
service.
21.
Think
big and experiment. Do something out of
your comfort zone and take a risk. It’ll
be worth it.
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Brian Feinblum’s insightful views, provocative
opinions, and interesting ideas expressed in this terrific blog are his alone
and not that of his employer or anyone else. You can – and should -- follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
much more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America
and participated in a PR panel at the Sarah Lawrence College Writers Institute
Conference.
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