The
world’s most famous street artist, Banksy, caused a stir when a Sotheby’s
auction for one of his pieces – Girl with Balloon – fetched 1.4 million dollars
and then simultaneously in spectacular fashion, destroyed the work via a
shredder that was secretly built into its frame.
Great
P.R. stunt.
Some
believe the shredded remains could be worth a lot more than what the original
work was sold for.
The
book world needs some gimmicks like this.
What can the industry do to stir things up? How about these ideas?
·
Scandal
over authorship – did a best-selling book really get written by someone else?
·
Book
ban -- can Amazon refuse to sell a controversial book?
·
Hoax
– successful book turns out to be lies.
·
Big
lawsuit – someone sues a big author for defamation or libel.
·
Publisher
faux pas – some publisher does something crazy like re-write a classic or
decides to keep a book on the sidelines that people clamor for.
·
A
new format for the book gets invented.
·
Publishers
should make the first half of a book available for free – if one likes it they
will buy the rest of it.
·
An
author becomes a hero – thwarts a bookstore shooting.
·
Someone
buys out the remaining copies of Trump’s printed books – and burns them all.
Ok,
so maybe the Banksy stunt has not been rivaled of late by the book industry,
but why can’t something attention-getting happen that lights up the book
world?
·
Why
don’t we see a brawl in public over a book?
·
How
about someone famous confesses to a crime in his or her memoir?
·
Let’s
unearth the lost or secret writings of some big-name politician, celebrity, or
pro-athlete.
·
It’s
time to get an author rant on video that goes viral - maybe J.K. R0wling is captured screaming
crazy, racist stuff at her book editor or 50
Shades of Grey author. E.L. James is filmed
sleeping with a priest and a donkey.
What
could rival the popularity of Banksy carving up his own art? What if a famous author shows a manuscript
for a book that he or she decided against publishing and torches it on
FacebookLive?
How
about an author, maybe a mild-mannered best-selling one, is captured on tape
assaulting a journalist during an interview?
Or
can we have an author put on trial for punching a politician in the face?
Folks, we need something to spotlight books.
Please do your share to commit a wild act that gets our book world more
publicity and attention.
DON”T MISS THESE!!!
8 ways for authors to work efficiently
with book publicists
How to have a successful book
Why authors can’t rely on ads to market their books and brand
How to craft a brief message for long books
Why authors need coaches, just like athletes
Know the media’s purpose in order to have them cover your book
Can you craft a lifetime reading plan
Can we launch a TV show for books?
How do you find
more book reviewers?
Valuable Info On
Book Marketing Landscape For First-Time Authors
Scores of
Best-Selling Book PR Tips from Book Expo PR Panel
Brian Feinblum’s insightful views, provocative
opinions, and interesting ideas expressed in this terrific blog are his alone
and not that of his employer or anyone else. You can – and should -- follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
much more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America
and participated in a PR panel at the Sarah Lawrence College Writers Institute
Conference.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.