A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Friday, October 19, 2018
Book World Needs Its Banksy Art-Shredding Moment
world’s most famous street artist, Banksy, caused a stir when a Sotheby’s
auction for one of his pieces – Girl with Balloon – fetched 1.4 million dollars
and then simultaneously in spectacular fashion, destroyed the work via a
shredder that was secretly built into its frame.
believe the shredded remains could be worth a lot more than what the original
work was sold for.
book world needs some gimmicks like this.
What can the industry do to stir things up? How about these ideas?
over authorship – did a best-selling book really get written by someone else?
ban -- can Amazon refuse to sell a controversial book?
– successful book turns out to be lies.
lawsuit – someone sues a big author for defamation or libel.
faux pas – some publisher does something crazy like re-write a classic or
decides to keep a book on the sidelines that people clamor for.
new format for the book gets invented.
should make the first half of a book available for free – if one likes it they
will buy the rest of it.
author becomes a hero – thwarts a bookstore shooting.
buys out the remaining copies of Trump’s printed books – and burns them all.
so maybe the Banksy stunt has not been rivaled of late by the book industry,
but why can’t something attention-getting happen that lights up the book
don’t we see a brawl in public over a book?
about someone famous confesses to a crime in his or her memoir?
unearth the lost or secret writings of some big-name politician, celebrity, or
time to get an author rant on video that goes viral - maybe J.K. R0wling is captured screaming
crazy, racist stuff at her book editor or 50
Shadesof Grey author. E.L. James is filmed
sleeping with a priest and a donkey.
could rival the popularity of Banksy carving up his own art? What if a famous author shows a manuscript
for a book that he or she decided against publishing and torches it on
about an author, maybe a mild-mannered best-selling one, is captured on tape
assaulting a journalist during an interview?
can we have an author put on trial for punching a politician in the face?
Folks, we need something to spotlight books.
Please do your share to commit a wild act that gets our book world more
publicity and attention.