In
order to get others to do something for you, you must have something they
want. Do you have something others want?
You
certainly have to approach your book marketing efforts as if you have something
of value to offer others.
So,
in the following situations, you’ll need to answer these questions:
1.
What
can you say to the media that they would want to hear?
2.
What
can you offer on social media that others would want to read, see, or hear?
3.
What
would bookstores want from you that will convince them to carry your book and
host you for a book signing?
4.
What
does your book offer readers that would inspire them to buy your book?
Perhaps
you are not fully aware of all that you have to offer others in certain situations
– or maybe you are but you don’t fully know how to quantify, qualify, and
express the appealing factors that may move others to respond in your
favor.
How does one know what to say or do that will inspire, excite, and empower others?
How does one know what to say or do that will inspire, excite, and empower others?
As
an author you need to put yourself in the shoes of others and to begin to
assume, anticipate, and analyze what others may be going through, thinking,
needing and desiring. Get into the mindframe of the person you seek to impress.
You have to offer something that they think they need – no what you
think is needed. You have to say what they need to hear – not just what you want
to say. You have to approach them the
way they need to be communicated with – not the way you think they should be.
People
are open to listening to you if you:
·
Don’t
waste their time
·
Smile
and sound positive
·
Communicate
with clarity and relevance
·
Show
an appreciation for what they do
·
Indicate
you have relevant, useful, and interesting knowledge/ideas to share
·
Tie
into what they do and serve those they seek to help
·
Make
things seem easy to do and smooth to deal with you
Other
factors include timing and styles of your approach. It can come down to luck and random
opportunity or it can be a planned and well-executed outreach. In either case, you need to represent well
and give it your best.
There’s
no magic word, deed or formula to any of this, but using a little psychology,
having a pleasant demeanor, and offering something useful can go a long way to
your success.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.
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