A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Friday, October 26, 2018
How Authors Can Give Media & Consumers What They Want
order to get others to do something for you, you must have something they
want.Do you have something others want?
certainly have to approach your book marketing efforts as if you have something
of value to offer others.
in the following situations, you’ll need to answer these questions:
can you say to the media that they would want to hear?
can you offer on social media that others would want to read, see, or hear?
would bookstores want from you that will convince them to carry your book and
host you for a book signing?
does your book offer readers that would inspire them to buy your book?
you are not fully aware of all that you have to offer others in certain situations
– or maybe you are but you don’t fully know how to quantify, qualify, and
express the appealing factors that may move others to respond in your
favor. How does one know what to say or
do that will inspire, excite, and empower others?
an author you need to put yourself in the shoes of others and to begin to
assume, anticipate, and analyze what others may be going through, thinking,
needing and desiring.Get into the mindframe of the person you seek to impress.You have to offer something that they think they need – no what you
think is needed. You have to say what they need to hear – not just what you want
to say.You have to approach them the
way they need to be communicated with – not the way you think they should be.
are open to listening to you if you:
waste their time
and sound positive
with clarity and relevance
an appreciation for what they do
you have relevant, useful, and interesting knowledge/ideas to share
into what they do and serve those they seek to help
things seem easy to do and smooth to deal with you
factors include timing and styles of your approach.It can come down to luck and random
opportunity or it can be a planned and well-executed outreach.In either case, you need to represent well
and give it your best.
no magic word, deed or formula to any of this, but using a little psychology,
having a pleasant demeanor, and offering something useful can go a long way to