“Why did you marry Mom?,” asked my genuinely curious daughter, then nine years old.
I chuckled and responded: “Well, we love each other. I like her humor and she understands me, and we tackle things as a team.”
I left out things she wouldn’t understand, like sex. But this exercise shows that everything gets done for a reason or purpose. I didn’t accidentally marry my wife 16 years ago. She met enough of my needs at a high enough level – as I did for her. This kind of thing happens with the media and authors as well.
Like lovers, the media and authors need to find one another and click. They must see value in each other, a value greater than most others provide for them. Can you give the media what it wants?
They are looking for someone who will provide a great story, one that meets the demographics of their followers-listeners-readers-viewers. They look for people with big followings, hoping you’ll share the story or interview that you do with them with your following. They want someone who sounds interesting in the way one speaks, that has legit credentials to substantiate their claims, and a timely book that serves or fulfills a specific hook.
Your hook can be anything from:
· Revealing a major secret
· Providing light on a newsworthy item
· Entertaining people
· Sharing a unique, human interest story
· Giving insightful, helpful advice on a popular topic like relationships, health, parenting, wealth, careers, parenting, etc.
So what will help create a love connection for an author and journalist?
· Contact the right person at the right outlet (i.e. –business editor of Wall Street Journal if you have a business book)
· In a brief pitch, highlight what that journalist would want to hear.
· Come across as pleasant, professional, knowledgeable, passionate, flexible, and confident
· Be visually appealing to themwith links to photos, video, charts, or images.
· Sound like you are familiar with that journalist and his/her media outlet by referencing something they covered recently.
If I asked my daughter why she plays a game she may answer “Because it’s fun.” Plus it brings her friends, teaches her skills, allows her to compete, and offers her a chance to win at something.
Everything we do – from games, relationships, to book marketing has to have a purpose and authors need to be aware of what they can do to fulfill the media’s purpose.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at email@example.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.
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