“Why
did you marry Mom?,” asked my genuinely curious daughter, then nine years old.
I
chuckled and responded: “Well, we love each other. I like her humor and she understands me, and
we tackle things as a team.”
I
left out things she wouldn’t understand, like sex. But this exercise shows that everything gets
done for a reason or purpose. I didn’t accidentally marry my wife 16 years
ago. She met enough of my needs at a
high enough level – as I did for her.
This kind of thing happens with the media and authors as well.
Like
lovers, the media and authors need to find one another and click. They must see value in each other, a value
greater than most others provide for them.
Can you give the media what it wants?
They
are looking for someone who will provide a great story, one that meets the
demographics of their followers-listeners-readers-viewers. They look for people with big followings,
hoping you’ll share the story or interview that you do with them with your
following. They want someone who sounds interesting in the way one speaks, that
has legit credentials to substantiate their claims, and a timely book that
serves or fulfills a specific hook.
Your
hook can be anything from:
·
Revealing
a major secret
·
Providing
light on a newsworthy item
·
Entertaining
people
·
Sharing
a unique, human interest story
·
Giving
insightful, helpful advice on a popular topic like relationships, health,
parenting, wealth, careers, parenting, etc.
So
what will help create a love connection for an author and journalist?
·
Contact
the right person at the right outlet (i.e. –business editor of Wall Street Journal if you have a
business book)
·
In
a brief pitch, highlight what that journalist would want to hear.
·
Come
across as pleasant, professional, knowledgeable, passionate, flexible, and
confident
·
Be
visually appealing to themwith links to photos, video, charts, or images.
·
Sound
like you are familiar with that journalist and his/her media outlet by
referencing something they covered recently.
If I
asked my daughter why she plays a game she may answer “Because it’s fun.” Plus it brings her friends, teaches her
skills, allows her to compete, and offers her a chance to win at something.
Everything
we do – from games, relationships, to book marketing has to have a purpose and
authors need to be aware of what they can do to fulfill the media’s purpose.
DON”T MISS THESE!!!
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and market their books
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Enjoy New 2018 Author Book Marketing
& PR Toolkit -- 7th annual edition just released
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