Nearly
three decades ago I entered into the world of book publishing and book
publicity. I’m still at it today – and
enjoying a career of working to help authors, promote great stories and ideas,
and market terrific books. But not all
is fun and fame here. This is my list of
10 things I love about the industry and 10 things I could do without:
10
Things I Love About The Book & PR Industries
1.
Working
closely with intelligent, passionate and creative people – writers. To help
them realize a dream is an honor and a fun challenge.
2.
Seeing
the books that I market make a difference in people’s lives is quite
fulfilling.
3.
Remembering
to see each book like a person, to be treated with compassion and care, is a wonderful
experience.
4.
Feeling
like you make a difference in a writer’s life is a great feeling.
5.
Being
able to exchange ideas with intellectually talented individuals is a
pleasurable experience.
6.
Knowing
that I helped land a big media booking for an author is always an adrenaline
rush for me.
7.
Needing
to be informed, news-savvy, and creative to do this job well are things that
come naturally to me and never feel like work.
8.
I
believe books make a difference in society and in our lives, and I’m so proud to
be associated with them.
9.
Who
can complain when they have to read books to earn a living?
10.
I
like to see the powerful tool of public relations being used to promote not
widgets and corporations but books, people, and ideas.
10
Things I Hate About The Book & PR Industries
1. I
loathe seeing fake news stories put out by lying promoters who seek to
manipulate the news media.
2. I
feel depressed when I see books that are researched, written and edited poorly.
3. I
wish that self-published authors had more access to bookstores and mainstream
reviews, though it’s been improving.
4. I
fear Amazon is taking over the world, including the book world, unless others
stand up to it.
5. I
wish neighborhoods would show support for their bookstores and that more towns
would open a bookstore.
6. I
wish book publishers did more for their authors and that they would level with
and encourage their writers to work with outside publicists.
7. I
could do without ego-centric authors who expect to get publicity just because
they think they’re great or that their book is amazing -- even though there’s lots of
evidence to the contrary.
8. Authors
need to understand that buying FB ads and Google clicks is not the same as
executing a PR campaign – and that their social media, account activity needs
to improve if they are to really advance their brand.
9. I
wish authors who think they can’t afford to invest in book publicity could
realize they can’t afford not to.
10. I
would hope that Barnes & Noble figures out how to stop losing money.
There
are plenty of good things going on in the book world and they far outweigh the
bad. I hope that we can enjoy the many positives while doing something about
some of the negatives. Do your part and
go buy a book, read a book, and talk about a book.
Then go write one.
DON”T MISS THESE!!!
How do you find more book
reviewers?
When writers can’t find
time to write and market their books
Authors really need to be
SUPREME in their book marketing
How to use the right words
to market your book
Best Book On Fake News
Shows Us How To Defeat The Lies
Valuable Info On Book
Marketing Landscape For First-Time Authors
Scores of Best-Selling Book
PR Tips from Book Expo PR Panel
How should authors sell themselves?
Enjoy New 2018 Author Book
Marketing & PR Toolkit -- 7th annual edition just released
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