C-Span
2 Book TV celebrates its 20th anniversary of featuring top authors
speak about their books. It has featured
15,000 authors, spanning 54,000 hours of coverage across events in 800
cities. This is a great accomplishment
for the book industry, but for one thing: hardly anyone watches.
Books
deserve a bigger audience. What shows on major networks or cable TV give real
time for books? None.
Now,
yes, true, shows like The Daily Show,
Ellen, and The Today Show will
feature interviews with authors and books.
Authors are definitely heard from. But wouldn’t it be great if they had
a show dedicated to them on a regular basis?
PBS
is running an eight-part series about the 100 best books, which is terrific,
but it’s only eight episodes about old books. We need something on Fox TV, ABC or MSNBC that features books for an hour a day. There’s a market for
such a show. It would be inexpensive for
any network to produce and it can be re-run and still be timely.
We
could use a show that not only updates us on new books, including reviews and
interviews, but that probes the mind of the writer and lends insight on the
book world. Let’s hear from book
editors, literary agents, publishers, self-published writers, bookstores,
librarians, and all of those who comprise the book ecosystem. Their voices need to be heard!
I
believe books can lead the way to a better world, if:
·
More
people read more books.
·
We
encourage the creation of great reading lists.
·
People
read books necessary to fuel a balanced, informed, and healthy lifestyle.
·
Better
books were written.
·
The
truly deserving books got more publicity.
Television
dedicated to books can certainly help. People are hungry for really good content,
spending endless hours sifting through blogs, podcast, TV shows, radio shows,
and magazine or newspaper articles looking for a greater truth, a direction
towards something great, a path towards happiness. We get caught up in too much bullshit,
sideshow drama, or plain nonsense. We
easily get distracted with celebrity lives instead of living our own, with
professional sports instead of playing our own games, and with politics instead
of participating in reforming society.
As I
write this, I’m tired from a long day and week at work. I would love to escape to some movie or to be
entertained by someone else’s drama. But
why can’t I step away from such patterns and move towards changing my life and
the world? Because even when we’re
driven by our convictions or desperation or wild optimism, we still tire,
stress out, or suffer defeats that seem to lead us to seek out anything but
what we need most: to read a good book and
let it empower us to take positive action.
Maybe a TV show on books can lead the way.
Maybe a TV show on books can lead the way.
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Great book -- or great marketing?
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Enjoy New 2018 Author Book Marketing & PR Toolkit --
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