A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Sunday, October 14, 2018
#LoveYourBookstore – A Movement That Needs You
bookstores need the love and support from the communities they serve and from the
book publishing industry they keep in business.As the holiday season nears, one book publisher took action to gather attention
for brick and mortar bookstores.
publisher and CEO of Sourcebooks, Dominique Raccah, along with steering
committee members Publishers Weekly
President George Slovik, Jr., Children’s Book Council Executive Director Carl
Lennertz, and Anderson’s Bookshops Owner Becky Anderson, formed www.LoveYourBookstore.com.
ask that everyone – authors, publisher, fans – celebrate with local bookstores
during the Nov. 10-16 week, by going to the bookstore and taking a photo of the
book you are most excited to gift this holiday season.Post it on Facebook, Instagram, and Twitter
with the hashtag #loveyourbookstore and you’ll enter a contest to win bookish
idea of starting a united campaign to support bookstores is not new but it’s
very much needed.The industry lacks a
central spokesperson, mascot, or promotable voice. Yes, the American
Booksellers Association and other trade groups champion bookstores, but we all
need to play a part in speaking up for our concrete book palaces – or risk
this initiative would benefit from a few other steps, such as:
site should include a widget so that one can locate a bookstore near them.
site should provide clear reasons as to why bookstores are important and what
we can do to support them.
should hold event during that week to celebrate books, their stores, and the role
consumers cans have in shaping our book landscape.
should offer special discounts during Nov. 10-16.
of Commerce should work with local bookstores to give them a needed boost.
concerted effort needs to be made to reach those who don’t understand that
giving Amazon all of their book business is a danger and a mistake.
a contest and have people submit an answer to: Why do you love your bookstore?
certainly hope #loveyourbookstore takes off.Start now by using the hashtag in your social media posts. Run to the
bookstore – buy something for yourself and for others.You do a good deed in the process.
are special places, full of the smell of new books, browsing the shelves for
your next great read, booksellers you know you can count on for great, personal
recommendations, a community you know will be open and welcoming.
know that booksellers help readers discover and share the magic of books.They are dedicated to helping you find the
book you need—the book that could change your life.When they recommend a book to you, they are
genuinely looking to make a connection and create an experience for you.”