Friday, October 12, 2018

8 Ways For Authors To Work Efficiently With Book Publicists

When authors hire or work with a book publicist, they often make some significant mistakes.  Here’s how authors can help their publicists promote them and their books:

1.Give The Promoter Key Pieces of  Information:

·         Your website
·         Links to your social media accounts
·         Your resume/bio
·         Answers to their questions
·         A summary of your book
·         Your contact info and schedule of availability
·         Any travel plans
·         Any scheduled events
·         Any concerns/fears you may have
·         Your media history and clips of stories/interviews

2. Be Open To:

·         Media coaching
·         Feedback on your website
·         Strategies/ideas for your social media
·         Advice on how your message should be presented

3. Provide:

·         Lots of copies of your book, including printed and a pdf version
·         A copy of each of your past books
·         Cover image
·         Author photo
·         Testimonials
·         Copies of reviews

4. Speak Up About:

·         What you are comfortable in speaking about and what you won’t discuss
·         Why you feel you – or your book – is unique, special, important or needed
·         Any anniversaries, holidays, or honorary days that tie into your book
·         How what’s in the news links to your book

5. Be Willing To:

·         Do any media – nothing’s too small
·         Juggle your schedule to accommodate the needs of the media
·         Change your message if it’s not working
·         Travel for a media interview
·         Meet the media’s deadlines for writing by-line articles or guest-posts
·         Be controversial

6. Acknowledge To Yourself That:

·         There are better books than yours
·         There are more important or interesting experts than you
·         The media world can go on without discussing you at all…
       and then figure out how to stand out and differentiate yourself.

7. Don’t just say you can do something – go and actually do it.

8. Remain focused, optimistic, helpful and understanding of the process to promote yourself.  Sugar goes a longer way than sour grapes.

Lastly, work with your promoter as a team.  Publicists aren’t slaves nor are they gods.  They are trained pros who want to help you.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference

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