When
authors hire or work with a book publicist, they often make some significant
mistakes. Here’s how authors can help
their publicists promote them and their books:
1.Give The Promoter Key Pieces of Information:
·
Your
website
·
Links
to your social media accounts
·
Your
resume/bio
·
Answers
to their questions
·
A
summary of your book
·
Your
contact info and schedule of availability
·
Any
travel plans
·
Any
scheduled events
·
Any
concerns/fears you may have
· Your media history and clips of stories/interviews
2.
Be Open To:
·
Media
coaching
·
Feedback
on your website
·
Strategies/ideas
for your social media
·
Advice
on how your message should be presented
3.
Provide:
·
Lots
of copies of your book, including printed and a pdf version
·
A
copy of each of your past books
·
Cover
image
·
Author
photo
·
Testimonials
·
Copies
of reviews
4.
Speak Up About:
·
What
you are comfortable in speaking about and what you won’t discuss
·
Why
you feel you – or your book – is unique, special, important or needed
·
Any
anniversaries, holidays, or honorary days that tie into your book
·
How
what’s in the news links to your book
5.
Be Willing To:
·
Do
any media – nothing’s too small
·
Juggle
your schedule to accommodate the needs of the media
·
Change
your message if it’s not working
·
Travel
for a media interview
·
Meet
the media’s deadlines for writing by-line articles or guest-posts
·
Be
controversial
6.
Acknowledge To Yourself That:
·
There
are better books than yours
·
There
are more important or interesting experts than you
·
The
media world can go on without discussing you at all…
and then figure out how to stand out and differentiate yourself.
and then figure out how to stand out and differentiate yourself.
7. Don’t
just say you can do something – go and actually do it.
8. Remain
focused, optimistic, helpful and understanding of the process to promote yourself. Sugar goes a longer way than sour grapes.
Lastly,
work with your promoter as a team.
Publicists aren’t slaves nor are they gods. They are trained pros who want to help you.
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Enjoy New 2018 Author Book Marketing
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