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Wednesday, January 9, 2019

How Do You Become An Influencer?

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Want to become an influencer; a social media persona with a huge following who can command big bucks to hawk products, services, or brands?

A new book, Influencer:  Building Your Personal Brand in the Age of Social Media, purports to do just that.  But this blueprint to manage and monetize your influence as a content creator falls far short of its goals.  Still, it has some useful ideas and content.

The author, Brittany Hennessy, is the senior director of influencer strategy and talent partnerships at Hearst Magazines Digital Media.  She cast influencers to star in co-branded campaigns for the digital versions of Seventeen, Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, Redbook, Esquire, and other, iconic magazines.

The book jacket copy claims: “Hennessy guides you through core influencer principles.  From creating content worth double-tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money – all while doing what you love.”

She gives a crash course on blogging that newbies should adhere to:

·         Buy your domain.  Do Go Daddy or get directly from the site host.

·         Set up your hosting provider.  Bluehost is recommended by her.  She says:  Pay the extra handful of dollars each month and let your host automatically back up your blog for you.”

·         Install wordpress, but skip the free version.  Go to wrodpress.org.  It requires a host, but that’s how you can upload custom themes, plug-ins, and tweak things until they are exactly how you’d like them to be.  Your host should have a shortcut for installing Wordpress directly on their server.”

·         Install a theme and some plug-ins.

            Her book contains some expert tips on blogging that includes these:

·         Have a point of view – be unique.

·         Trust your instinct and don’t let social media drive your decisions.

·         Trust your gut but use data to aid your decision making.

·         Networking online and offline helps keep a blog/brand active.  You need to have visibility in your niche in order to stay relevant and also grow.

·         Create compelling content that speaks to your readers and creates a bond between you and them.  Remember to call upon video, images, written text, podcasts, and all forms of content to convey your unique voice and powerful message.

Can you become an influencer?  Can you become a best-selling author?  Good content, lots of marketing, luck and fostering connections is your formula for both. 


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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