Be mindful in how you sound, look, and act when conveying your message. Pay attention to the specific words that you draw upon. Everything makes a statement about who you are and the value of your message. You want the news media to feel you – not just hear, see, or read about you. They need to be touched by what drives you – to feel your vision, to be on your mission, to be in your shoes.
Step out of your book marketing prison