Follow by Email

Tuesday, January 15, 2019

Timeless Approaches For Authors Marketing Books


Image result for time images

When I broke into book publicity three decades ago, many authors took advantage of the new desktop publishing technology of the day and printed newsletters.  Publishers would fax press releases to the news media. And chain bookstores ruled the country’s book ecosystem.  No Internet.  No Amazon.  Television ruled the media with cable TV growing fast.  Things have changed since then, but the basics are still the same.

Think about it.  Authors need some method to have their book sold and distributed.  They need some means of media to inform others about their book.  Whether people get their news from Facebook The New York Times, Fox, or CNN.com, authors still need to do today what they did back in 1989 or 1959 – promote!

And whether they do book signings at a Barnes & Noble, speak at an indie bookstore, or do an ad promotion with Amazon, the name of the game is securing book sales through the existing channels of the marketplace.

Whether you take out a print ad in People magazine, an FB ad, a Google Adsense campaign, hand out fliers, email people, speak somewhere, or put up a billboard, you have to make sure that you have a targeted, timely, and interesting message that appeals to people’s perceptions of desires, fears, wants, and needs.

The sure way to promote would include these evaluations of any campaign:

1.      What is the cost to you in money or time?

2.      How many people will you reach?

3.      How defined and targeted is the recipient list?

4.      When is the best time to pursue this outreach?

5.      Which campaigns should you conduct in total – and how many simultaneously?

6.      What type of message and presentation would work best for the medium chosen?

7.      What are your competitors doing that you should do?

8.      Is your approach diversified: 

      A mix of traditional media, social media, speaking, direct marketing, and advertising?
A blend of free vs. paid media?
A balance between media types:  TV, radio, print, and online
A mix of social media: blog, podcast, website, Twitter, FB, Linked In, You Tube, Pinterest, Instagram.
A mixture of content created by you – and about you.
9.      
Lastly, are you able to measure results and draw proper conclusions so that you can rejigger your formula for marketing and publicity success?

In the 80’s and 90’s they used to say sex sells.  Images of hot, provocatively positioned, barely dressed women would sell everything from magazines to cars.  Today, it seems, cutting edge technology, images of dogs, and societal unity sell things.

It doesn’t matter what the trend of the moment is or which media is used to convey your message.  The real key to successful marketing and promoting a book is you, your message, and your ability to consistently and perpetually press the flesh.  Nothing comes to the shy or quiet types.  No one looks out for you.  No one is looking to discover you.  Only you can get out there and trumpet yourself.

You have more options available to you now than in the history of society to share your message.  You have more ways than ever to sell your book.  You have all of the freedom to write what you want, publish when you want to.  Don’t stay on the sidelines or make excuses.  Jump in and market your book the best you can.  Experiment.  Take risks.  But remember:  No matter the tools of the day to get your story out there, it still comes down to you driving the bus and pulling out all of the stops.


DON”T MISS THESE!!!
How Do You Become An Influencer?

Where’s Your Literary Megaphone?

Have You Set Your Book Marketing Goals?

The Book Marketing Strategies Of Best-Sellers

Step out of your book marketing prison

Do authors have the right attitude to succeed at book marketing?

While popularity of social media grows, traditional media still leads the conversation

Authors should see book marketing like going to a gym regularly

How to model success of authors for your own book publicity

How to be persistent when marketing books effectively

How authors convince media of their uniqueness

Authors should zoom in on book marketing now

How authors can communicate better when promoting a book

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

4 comments:

  1. Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative, as this gave me more insight to create more ideas and solutions for my plan. I would love to see more updates from you.

    Internet Marketing Company

    ReplyDelete
  2. We are a reputable writing company mental health argumentative essay topics of international experience with creation of different types of essays for students of all levels of education. We have a team of professional writers of all possible scientific areas. That is why our agency is always confident about our essays being of the top quality. The assignments we provide for our customers always contain relevant information and facts.

    Due to a number of factors, the mental medicine is nowadays one of extremely popular scientific directions as long as scientists from all over the world explore the reasons for psychological problems, mental health argumentative essay, and the ways to overcome and treat them. People’s psychological peculiarities, behavior, and reactions to various factors and circumstances are under discussion and are carefully examined.

    ReplyDelete
  3. In the healthcare business, nurses are finding that individuals who have pursued an RN-BSN diploma program tend to be times prepared to proceed from traditional patient care to distinct roles in the health care sector. You can read more at here

    ReplyDelete
  4. Hi There
    Very Nice Blog
    Guys if you find the best celebrity reputation management agency then click our website
    celebrity reputation management agency

    ReplyDelete

Note: Only a member of this blog may post a comment.