Tuesday, January 1, 2019

How Authors Should Zoom In On Book Marketing

Image result for camera zooming image

A few weekends ago I watched my son pursue his fascination with photography.  He’ll be 14 next week and has dabbled with the hobby on and off over the years. He was never really armed with having anything but the camera on his phone or a ten-year-old digital camera with limited capabilities. But he recently bought a “real” camera with some special lens that give him the range he previously lacked.

As I watched him snap off hundreds of photos in a matter of minutes I realized that the act of taking photos allowed him to not only express his creativity but to really see the world differently.  A zoom here, or a shadow there, and you can start to see a whole new reality open before him.  I couldn’t help but think authors could learn from this and take a new perspective to book marketing.

I don’t mean that authors should take up photography, though if they did they would not suffer for it, but they should begin to attempt to see things differently.  Just as my son would focus his lens on things he normally wouldn’t look at otherwise, authors should start to see opportunities in ways or places they previously had not.

As my son would crawl into spots or climb things he normally wouldn’t venture towards, with a camera in hand, he has the excuse and courage to wander around.  There he was, going up a hill of rocks, walking across a fallen tree with no safety net, and nuzzling the grounds from an angle only seen by dogs.  All in the name of capturing an image never seen before.

Authors need to look at the book marketing landscape and see things differently, putting aside assumptions, fears, or beliefs they have seen things fully.  There are always new ways to look at things. Focus your attention on opportunities you never knew existed or see old things in a different way.

Ok, so what’s a practical way to use this?

·         Question how you’ve been doing things. Are you operating under myths or incomplete truths?
·         Did you fully explore and engage your ideas on how to best promote yourself?
·         Have you tried to view things from a different perspective, such as trying things you had ignored or dismissed?
·         Can you get help from others – or invest in tools and resources – to help you do things differently?
·         Have you examined all opportunities as thoroughly and close up as you need to do?

My son’s photos of close-up objects with a zoom lens from an unusual angle would actually distort the image to the point it was unrecognizable. He had transformed his surrounding environment into a whole new universe.  You can do the same with your approach to book publicity.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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