Wednesday, January 23, 2019

Does Your Book Have An Honorary Day Media Tie-In?

                             Image result for calendar images

You may have a great book, an interesting back story, and solid credentials. It would seem you have a lot going for you to get media coverage, but of course, you will need more than these things. You will also need some luck, a news cycle tie-in, and some good timing. What will also help is if you can pitch yourself or book in a way that connects you to an honorary day, anniversary, or holiday.

Try these two free resources to identify these special days. They list every imaginable celebration of anniversaries, honorary days, holidays, and special weeks or months. From National Donut Day to Breast Cancer Awareness Month, you can find a reason to approach media with a story that positions you as a relevant expert. Thumb through this ahead of time so that you have enough time to pitch appropriate media outlets in a timely manner:

The list of special dates is surprisingly diverse and long. Really comb through these resources to see what you might be able to link yourself to. Be creative in how you might use the honorary day as an excuse for the news media to speak with you.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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